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~isPartOf:"Direct store delivery : concepts, applications and instruments"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Direct marketing
21
Direktmarketing
21
Consumer goods industry
6
Konsumgüterindustrie
6
Computer-assisted marketing
5
IT-gestütztes Marketing
5
Beziehungsmarketing
3
Consumer behaviour
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Mobile business
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Michel, René
2
Schnakenburg, Igor
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Zamora, Alberto
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Amrit, Somjit
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Bacile, Todd J.
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Banerjee, Sy
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Becker, Jörg
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Lim, Weng Marc
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Martens, Igor von
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Mun, Nadiah Soo Wai
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Schaik, Emiel van
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Schoppengerd, Franz Josef
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Schoppengerd, Josef
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Direct store delivery : concepts, applications and instruments
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
SpringerLink / Bücher
39
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
Springer eBook Collection / Business and Economics
9
European journal of operational research : EJOR
8
Europäische Hochschulschriften / 5
8
International direct marketing : principles, best practices, marketing facts
8
NBER working paper series
8
Springer eBook Collection
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
essentials
6
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ECONIS (ZBW)
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1
From direct marketing to interactive marketing : a retrospective review of the Journal of Research in Interactive Marketing
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, Nitesh
;
Rasul, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 232-256
Persistent link: https://www.econbiz.de/10014313214
Saved in:
2
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
Saved in:
3
Effective customer selection for marketing campaigns based on net scores
Michel, René
;
Schnakenburg, Igor
;
Martens, Tobias von
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
Saved in:
4
Methods of variable pre-selection for net score modeling
Michel, René
;
Schnakenburg, Igor
;
Martens, Igor von
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10010222786
Saved in:
5
A services perspective for text message coupon customization
Bacile, Todd J.
;
Goldsmith, Ronald E.
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 244-257
Persistent link: https://www.econbiz.de/10009486393
Saved in:
6
The influence of MLM companies and agent attributes on the willingness to undertake multilevel marketing as a career option among youth
Nga, Joyce Koe Hwee
;
Mun, Nadiah Soo Wai
- In:
Journal of research in interactive marketing : …
5
(
2011
)
1
,
pp. 50-70
Persistent link: https://www.econbiz.de/10009129941
Saved in:
7
Interactive marketing and computer-mediated communication
Harridge-March, Sally
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003982790
Saved in:
8
Enhancing mobile coupon redemption in fast food campaigns
Banerjee, Sy
;
Yancey, Scott
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 97-110
Persistent link: https://www.econbiz.de/10003991296
Saved in:
9
Success in the consumer products market : understanding direct store delivery
Otto, Andreas
;
Schoppengerd, Josef
;
Shariatmadari, Ramin
- In:
Direct store delivery : concepts, applications and …
,
(pp. 1-29)
.
2009
Persistent link: https://www.econbiz.de/10003822623
Saved in:
10
Wrestling with the restless consumer : the consumer products industry in transition
Schaik, Emiel van
- In:
Direct store delivery : concepts, applications and …
,
(pp. 31-39)
.
2009
Persistent link: https://www.econbiz.de/10003822629
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