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~isPartOf:"Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of advertising research"
~person:"Dahlén, Micael"
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
European journal of marketing : EJM
Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
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Judging a magazine by its advertising : exploring the effects of advertising content on perceptions of a media vehicle
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009745868
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