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~isPartOf:"Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication"
~subject:"Corporate culture"
~subject:"Firmenimage"
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Corporate culture
Firmenimage
Public relations
8
Öffentlichkeitsarbeit
8
Corporate reputation
4
Sponsoring
4
Sponsorship
4
Italien
3
Italy
3
Linguistics
3
Linguistik
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Unternehmenskultur
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Corporate Social Responsibility
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Corporate social responsibility
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Großbritannien
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International marketing
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Internationales Marketing
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Accenture <New York, NY>
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Bank
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Brand image
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Communication
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Corporate annual report
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Discourse theory
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Diskurstheorie
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Geschäftsbericht
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Großbank
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Interkulturelle Kompetenz
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Interkulturelles Management
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Kommunikation
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Large bank
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Markenimage
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Music
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English
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Degano, Chiara
1
Evangelisti Allori, Paola
1
Garzone, Giuliana
1
Lung, Jane
1
Malavasi, Donatella
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Corporate communications : an international journal
55
Corporate reputation review : an international journal
31
Journal of business research : JBR
23
Journal of business ethics : JOBE
19
Journal of communication management : an international journal
16
Journal of marketing communications
12
SpringerLink / Bücher
11
Darden Case
10
European journal of marketing : EJM
10
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
10
International journal of business communication : IJBC ; a publication of the Association of Business Communication
9
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
Harvard-Business-Manager : das Wissen der Besten
7
Journal of business strategy
7
The journal of brand management : an international journal
7
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
7
Corporate reputation review
6
Marketing intelligence & planning
6
International studies of management and organization
5
Journal of strategic marketing
5
Management communication quarterly : an international journal
5
Qualitative market research : an international journal
5
The handbook of crisis communication
5
International journal of business communication : IJBC : a publication of the Association for Business Communication
4
Journal of business ethics : JBE
4
Journal of communication management
4
Journal of marketing management : MM
4
Management decision : MD
4
Public Relations : ein Handbuch
4
The Academy of Management review : AMR
4
The Oxford handbook of corporate reputation
4
Academy of Management journal : AMJ
3
Business strategy and the environment
3
Cogent business & management
3
Communication series
3
Corporate brand and corporate reputation
3
Corporate social responsibility and environmental management
3
Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
3
Crisis communication : practical PR strategies for reputation management and company survival
3
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ECONIS (ZBW)
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Linguistic perspectives on image construction and moral identity : the case of banks
Degano, Chiara
- In:
Discourse, identities and genres in corporate …
,
(pp. 235-260)
.
2010
Persistent link: https://www.econbiz.de/10009013050
Saved in:
2
The multifaceted nature of banks' annual reports as informative, promotional and corporate communication practices
Malavasi, Donatella
- In:
Discourse, identities and genres in corporate …
,
(pp. 211-233)
.
2010
Persistent link: https://www.econbiz.de/10009013052
Saved in:
3
Corporate identity and image promotion through sponsoring international sports events : a view from the Web
Evangelisti Allori, Paola
- In:
Discourse, identities and genres in corporate …
,
(pp. 75-97)
.
2010
Persistent link: https://www.econbiz.de/10009013075
Saved in:
4
Multiple sponsorships and advertising in the discursive construction of corporate identity
Garzone, Giuliana
- In:
Discourse, identities and genres in corporate …
,
(pp. 51-74)
.
2010
Persistent link: https://www.econbiz.de/10009013076
Saved in:
5
A closer look at identities affecting intercultural business communication
Lung, Jane
- In:
Discourse, identities and genres in corporate …
,
(pp. 27-48)
.
2010
Persistent link: https://www.econbiz.de/10009013078
Saved in:
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