//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Discussion paper"
~isPartOf:"Journal of marketing communications"
~person:"Bae, Mikyeung"
~subject:"Nonprofit marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Nonprofit-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Nonprofit marketing
Advertising
1
Advertising effects
1
Altruism
1
Altruismus
1
Charitable organization
1
Charity
1
Charity advertising
1
Consumer behaviour
1
Emotion
1
Fundraising
1
Gemeinnützige Organisation
1
Konsumentenverhalten
1
Nonprofit-Marketing
1
Werbewirkung
1
Werbung
1
Wohltätigkeit
1
message order
1
negative empathy
1
positive empathy
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bae, Mikyeung
Adena, Maja
4
Huck, Steffen
4
Banerjee, Somak
1
Chapleo, Chris
1
Dutta, Sujay
1
Goodrich, Kendall
1
Johnson, Aaron
1
Koksal, Ahmet
1
Kureshi, Sonal
1
Munch, James M.
1
Roozen, Irene
1
Swani, Kunal
1
Thomas, Sujo
1
more ...
less ...
Published in...
All
Discussion paper
Journal of marketing communications
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->