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~isPartOf:"Discussion paper"
~isPartOf:"Psychology & marketing"
~subject:"Kundenservice"
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"Seize the deal, or return it losing your free gift" : the effect of a gift-with-purchase promotion on product return intention
Lee, Shinhyoung
;
Yi, Youjae
- In:
Psychology & marketing
34
(
2017
)
3
,
pp. 249-263
Persistent link: https://www.econbiz.de/10011658370
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