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~isPartOf:"Discussion paper"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Discussion paper
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Addressing how small suppliers cope with large customers : using the dual dimension of a product portfolio and customer buying center
Lacoste, Sylvie
;
Ben Abdelaziz, Fouad
;
Youssef, Meriem
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 188-207
Persistent link: https://www.econbiz.de/10013539057
Saved in:
2
Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Alonso-Garcia, Javier
;
Pablo-Marti, Federico
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013539265
Saved in:
3
Investigating sales approaches and gender in customer relationships
Wood, John Andy
;
Johnson, Julie
;
Boles, James S.
; …
- In:
The journal of business & industrial marketing
29
(
2014
)
1
,
pp. 11-23
Persistent link: https://www.econbiz.de/10010252795
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