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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Faculty & research / Insead : working paper series"
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Search: subject:"advertising"
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Theorie
32
Theory
32
Advertising effects
27
Werbewirkung
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Advertising
25
Werbung
24
Consumer behaviour
16
Konsumentenverhalten
16
Internet marketing
14
Online-Marketing
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Psychology of advertising
10
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10
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10
Werbepsychologie
10
Fernsehwerbung
9
Product differentiation
9
Produktdifferenzierung
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Television advertising
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Competition
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Marketing management
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Marketingmanagement
7
Welfare analysis
7
Wettbewerb
7
Wohlfahrtsanalyse
7
Impact assessment
6
Preismanagement
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Pricing strategy
6
Wirkungsanalyse
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Advertising planning
5
Advertising regulation
5
Estimation
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Großbritannien
5
Hörfunkwerbung
5
International marketing
5
Internationales Marketing
5
Oligopol
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Oligopoly
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90
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90
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Soberman, David A.
9
Anderson, Simon P.
8
Chandon, Pierre
4
Popescu, Ioana
4
Stephen, Andrew T.
4
Sárváry, Miklós
4
Araman, Victor
3
Griffith, Rachel
3
Araman, Victor F.
2
Bart, Yakov
2
Chattopadhyay, Amitava
2
Dubois, Pierre
2
Durante, Ruben
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Eliaz, Kfir
2
Girotra, Karan
2
Iyer, Ganesh
2
Karlan, Dean
2
Knight, Brian G.
2
Lajos, Joseph
2
Nunn, Dana
2
O'Connell, Martin
2
Ordabayeva, Nailya
2
Pastine, Ivan
2
Pastine, Tuvana
2
Peitz, Martin
2
Renault, Régis
2
Smith, N. Craig
2
Spiegler, Ran
2
Ulrich, Karl T.
2
Alan, Sule
1
Angelucci, Charles
1
Armstrong, Mark
1
Aryal, Gaurab
1
Asker, John
1
Bachmann, Ruediger
1
Baik, Alicia
1
Bar-Isaac, Heski
1
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1
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1
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Discussion paper / Centre for Economic Policy Research
Faculty & research / Insead : working paper series
Working paper / National Bureau of Economic Research, Inc.
84
CESifo working papers
59
Discussion papers / CEPR
37
Working paper
30
Working paper series
30
ERIM report series research in management
29
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
25
NICPRE / National Institute for Commodity Promotion Research and Evaluation
21
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
21
Discussion paper
20
NBER working paper series
19
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
19
Working papers / Harvard Business School, Division of Research
18
Working papers / TSE : WP
18
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
17
Erfurter Hefte zum angewandten Marketing
16
Reutlinger Diskussionsbeiträge zu Marketing und Management
16
Discussion paper / Tinbergen Institute
15
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Research paper series / Stanford Graduate School of Business
14
Cowles Foundation discussion paper
13
Discussion paper series / IZA
13
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
12
Simon Business School working paper
11
Arbeitspapiere zur mathematischen Wirtschaftsforschung
10
CORE discussion paper : DP
10
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
10
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
10
Stanford University Graduate School of Business research paper
10
Working paper / Department of Commerce, College of Business, Massey University
10
Policy research working paper : WPS
9
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
9
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
9
CIE discussion papers
8
Discussion paper / Center for Economic Research, Tilburg University
8
Discussion papers / Deutsches Institut für Wirtschaftsforschung
8
Série des documents de travail / Centre de Recherche en Économie et Statistique
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ECONIS (ZBW)
89
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1
Measuring consumer visual interest using millions of text and image search
Bellet, Clement
;
Borah, Abhishek
;
Dubois, David
-
2023
Persistent link: https://www.econbiz.de/10013548992
Saved in:
2
David vs. Goliath in the digital age : the effect of network structure and content on the adoption of cultural products
Song, Seo Yeon
;
Gargiulo, Martin
-
2019
Persistent link: https://www.econbiz.de/10012157532
Saved in:
3
Determinants of mobile
advertising
effectiveness : a field experiment
Bart, Yakov
;
Sárváry, Miklós
;
Stephen, Andrew T.
-
2012
Persistent link: https://www.econbiz.de/10009622518
Saved in:
4
A large-scale field experiment to evaluate the effectiveness of paid search
advertising
Coviello, Lorenzo
;
Genîzî, Ûrî
;
Götte, Lorenz
-
2017
Persistent link: https://www.econbiz.de/10011741631
Saved in:
5
Newspapers in times of low
advertising
revenues
Angelucci, Charles
;
Cagé, Julia
-
2016
Persistent link: https://www.econbiz.de/10011524505
Saved in:
6
The regulation of public service broadcasters : should there be more
advertising
on television?
Crawford, Gregory S.
;
Deer, Lachlan
;
Smith, Jeremy
; …
-
2017
Persistent link: https://www.econbiz.de/10011817362
Saved in:
7
Unshrouding effects on demand for a costly add-on : evidence from bank overdrafts in Turkey
Alan, Sule
;
Cemalcilar, Mehment
;
Karlan, Dean
;
Zinman, …
-
2015
Persistent link: https://www.econbiz.de/10010496920
Saved in:
8
The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.
;
Galak, Jeff
-
2010
Persistent link: https://www.econbiz.de/10008798231
Saved in:
9
Firms and collective reputation : the Volkswagen emissions scandal as a case study
Bachmann, Ruediger
;
Ehrlich, Gabriel
;
Ruzic, Dimitrije
-
2017
Persistent link: https://www.econbiz.de/10011820219
Saved in:
10
A field study of the determinants of mobile
advertising
effectivenss
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
-
2012
-
Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
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