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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Stern, Philip"
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Discussion paper / Centre for Economic Policy Research
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of forecasting
1
Journal of business research : JBR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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The adoption of new prescription drugs is strongly associated with prior category prescribing rate
Stern, Philip
;
Wright, Malcom
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 220-224
Persistent link: https://www.econbiz.de/10011490911
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2
Can branded drugs benefit from generic entry? : the role of detailing and price in switching to non-bioequivalent molecules
Gonzalez, Jorge
;
Sismeiro, Catarina
;
Dutta, Shantanu
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 247-260
Persistent link: https://www.econbiz.de/10003793502
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