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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Kreativität"
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Dewitte, Siegfried
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Discussion paper / Centre for Economic Policy Research
Journal of advertising : official publication of the American Academy of Advertising
California management review
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ECONIS (ZBW)
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Getting a line on print ads : pleasure and arousal reactions reveal an implicit advertising mechanism
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003808081
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2
Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.
;
Sierra, Jeremy J.
;
Torres, Ivonne M.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
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