Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Robert S. Heiser, Jeremy J. Sierra, and Ivonne M. Torres
| Year of publication: |
2008
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|---|---|
| Authors: | Heiser, Robert S. ; Sierra, Jeremy J. ; Torres, Ivonne M. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 37.2008, 4, p. 75-84
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| Subject: | Printwerbung | Print advertising | Kreativität | Creativity | Werbewirkung | Advertising effects | USA | United States |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003808341