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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Animal protection"
~subject:"Brand"
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Discussion paper / Centre for Economic Policy Research
Marketing : ZFP ; journal of research and management
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8
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4
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3
The journal of brand management : an international journal
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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ECONIS (ZBW)
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Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
2
Salience in retailing : vertical restraints on internet sales
Helfrich, Magdalena
;
Herweg, Fabian
-
2017
Persistent link: https://www.econbiz.de/10011655078
Saved in:
3
Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz
;
Kalweit, Lea
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10010513927
Saved in:
4
Zur Messung markenspezifischer Risikowahrnehmungen mit der Means-End-Analyse
Herm, Steffen
;
Gall, Katja
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
3
,
pp. 161-174
Persistent link: https://www.econbiz.de/10003743093
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