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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"The journal of product & brand management"
~subject:"Brand"
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Search: subject:"Strategy"
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Brand
Brand management
389
Markenführung
389
Consumer behaviour
341
Konsumentenverhalten
340
Brand image
281
Markenimage
281
Markenartikel
198
Preismanagement
187
Pricing strategy
187
Theorie
175
Theory
175
Beziehungsmarketing
101
Relationship marketing
101
USA
76
United States
75
Social Web
58
Social web
58
Internet marketing
49
Online-Marketing
49
Innovation management
45
Innovationsmanagement
45
Marketing management
43
Marketingmanagement
43
Strategic management
42
Strategisches Management
42
Estimation
37
Schätzung
37
Brand loyalty
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Innovation
31
International market entry
30
Internationaler Markteintritt
30
Competition
29
Luxury goods
29
Luxusgüter
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29
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200
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Guzman, Francisco
6
Fetscherin, Marc
4
Odoom, Raphael
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Broyles, S. Allen
2
Fang, Xiang
2
Grappi, Silvia
2
Hegner, Sabrina
2
Kennedy, Eric
2
Khan, Imran
2
Leingpibul, Thaweephan
2
Merrilees, Bill
2
Paswan, Audhesh K.
2
Pinto, Diego Costa
2
Rahman, Zillur
2
Sarkar, Abhigyan
2
Shobeiri, Saeed
2
Sreejesh, S.
2
Taute, Harry A.
2
Trudeau H., Sabrina
2
Vera, Jorge
2
Abbott, Rachael
1
Abimbola, Temi
1
Abratt, Russell
1
Agrawal, Jagdish
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Ai, Di
1
Al Shebil, Saleh
1
Alcauter, Sarael
1
Aldabbas, Hazem
1
Alvarado-Karste, Diego
1
Alves, Alessandro Martins
1
Amelia, Maria Veronica
1
Amujo, Olusanmi
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
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Published in...
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Discussion paper / Centre for Economic Policy Research
The journal of product & brand management
Journal of business research : JBR
246
The journal of brand management : an international journal
237
Journal of retailing and consumer services
148
European journal of marketing : EJM
59
Psychology & marketing
50
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing intelligence & planning
37
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
SpringerLink / Bücher
33
Journal of marketing
32
International journal of hospitality management
31
The journal of consumer marketing
29
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of fashion marketing and management
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Journal of the Academy of Marketing Science
28
Journal of strategic marketing
27
Brands and branding
26
Business horizons
26
Journal of marketing management : MM
25
Journal of promotion management : JPM
25
International journal of consumer studies
24
Journal of international consumer marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of global marketing
23
Journal of retailing
23
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
International marketing review
22
International journal of advertising : the review of marketing communications
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
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ECONIS (ZBW)
200
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91
The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement
Hepola, Janne
;
Karjalouto, Heikki
;
Hintikka, Anni
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 282-293
Persistent link: https://www.econbiz.de/10011744454
Saved in:
92
Brand awareness : revisiting an old metric for a new world
Romaniuk, Jenni
;
Wight, Samuel
;
Faulkner, Margaret
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 469-476
Persistent link: https://www.econbiz.de/10011778293
Saved in:
93
Brand skill : linking brand functionality with consumer-based brand equity
Mohan, Mayoor
;
Jiménez, Fernando R.
;
Brown, Brian P.
; …
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 477-491
Persistent link: https://www.econbiz.de/10011778296
Saved in:
94
Consumer evaluations of trend imitation : brand equity, consumer attitudes and preference
Vogel, Areti T.
;
Watchravesringkan, Kittichai
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 516-527
Persistent link: https://www.econbiz.de/10011778302
Saved in:
95
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
96
Taking a bite out of Apple : jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value
Lee, Michael S. W.
;
Soon, Ian
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 351-364
Persistent link: https://www.econbiz.de/10011777356
Saved in:
97
Like is a verb : exploring tie strength and casual brand use effects on brand attitudes and consumer online goal achievement
Renton, Michelle
;
Simmonds, Hamish
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 365-374
Persistent link: https://www.econbiz.de/10011777364
Saved in:
98
Making the brand appealing : advertising strategies and consumers' attitude towards UK retail bank brands
Mogaji, Emmanuel
;
Danbury, Annie
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 531-544
Persistent link: https://www.econbiz.de/10011801051
Saved in:
99
Host country consumers' brand attitudes after cross-border acquisitions
Shi, Tiebing
;
Li, Jiandong
;
Lim, Chi Lo
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 559-572
Persistent link: https://www.econbiz.de/10011801094
Saved in:
100
Modeling the implicit brand : capturing the hidden drivers
Vriens, Marco
;
Alves, Alessandro Martins
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011801137
Saved in:
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