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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~subject:"Brand management"
~subject:"Produktmanagement"
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Brand management
Produktmanagement
Product management
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Discussion paper / Centre for Economic Policy Research
The journal of product innovation management : an international publication of the Product Development & Management Association
SpringerLink / Bücher
43
The PDMA handbook of new product development
36
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
International journal of product lifecycle management : IJPLM
13
Springer eBook Collection / Business and Economics
13
Harvard business review : HBR
11
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Journal of business research : JBR
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of economics & management strategy : JEMS
8
Kontakt & Studium
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Strategic management journal
8
Working paper / National Bureau of Economic Research, Inc.
8
Beiträge zum Produkt-Marketing
7
International journal of production research
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Lehrbuch
6
Research
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
Springer eBook Collection
6
The journal of product & brand management
6
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
IEEE transactions on engineering management : EM
5
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ECONIS (ZBW)
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1
Competition, product proliferation and welfare : a study of the U.S. smarthphone market
Fan, Ying
;
Yang, Chenyu
-
2016
Persistent link: https://www.econbiz.de/10011544572
Saved in:
2
Product switching and the business cycle
Bernard, Andrew B.
;
Okubo, Toshihiro
-
2016
Persistent link: https://www.econbiz.de/10011550913
Saved in:
3
Multi-product offshoring
Eckel, Carsten
;
Irlacher, Michael
-
2015
Persistent link: https://www.econbiz.de/10011289209
Saved in:
4
A contingency-based approach to the use of product platforms and modules in new product development
Magnusson, Mats
;
Pasche, Maximilian
- In:
The journal of product innovation management : an …
31
(
2014
)
3
,
pp. 434-450
Persistent link: https://www.econbiz.de/10010359042
Saved in:
5
Measuring new product portfolio innovativeness : how differences in scale width and evaluator perspectives affect its relationship with performance
Schultz, Carsten
;
Salomo, Sören
;
Talke, Katrin
- In:
The journal of product innovation management : an …
30
(
2013
),
pp. 93-109
Persistent link: https://www.econbiz.de/10010210765
Saved in:
6
Perspective : the evolution of R&D conduct in the pharmaceutical industry
Schramm, Mary E.
;
Hu, Michael Y.
- In:
The journal of product innovation management : an …
30
(
2013
),
pp. 203-213
Persistent link: https://www.econbiz.de/10010211442
Saved in:
7
Antecedents and consequences of creativity in product innovation teams
Im, Subin
;
Montoya, Mitzi M.
;
Workman, John P.
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 170-185
Persistent link: https://www.econbiz.de/10009703557
Saved in:
8
Multi-product firms at home and away : cost- versus quality-based competence
Eckel, Carsten
;
Iacovone, Leonardo
;
Javorcik, Beata K. …
-
2011
Persistent link: https://www.econbiz.de/10008859685
Saved in:
9
Market size, competition, and the product mix of exporters
Mayer, Thierry
;
Melitz, Marc J.
;
Ottaviano, Gianmarco I. P.
-
2011
Persistent link: https://www.econbiz.de/10009011792
Saved in:
10
Perspective: the innovation dilemma : how to innovate when the market is mature
Cooper, Robert G.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 2-27
Persistent link: https://www.econbiz.de/10009387654
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