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~isPartOf:"Discussion papers of interdisciplinary research project 373"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Markenartikel"
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Markenartikel
Marktforschung
52
Market research
16
Theorie
10
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7
Marketing management
5
Marketingmanagement
5
Consumer behaviour
4
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1
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Discussion papers of interdisciplinary research project 373
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
22
Journal of advertising research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Management science : journal of the Institute of Management Sciences ; application and theory
3
The evolution of brands : from signals of quality to storehouses of trust
3
The journal of brand management : an international journal
3
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
2
Esomar congress
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
Handbook of brand relationships
2
Handbuch der Marktforschung
2
Harvard business review : HBR
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of business research : JBR
2
Journal of fashion marketing and management
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
2
Routledge advances in management and business studies
2
Schmalenbach business review : sbr
2
The journal of consumer marketing
2
A Mentor Executive Library Book
1
ATV series of technical research studies
1
Acta Academiae Oeconomicae Helsingiensis, Ser. A 15
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Arbeitspapiere zur mathematischen Wirtschaftsforschung
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Beiträge zu Agrarwissenschaften
1
Beiträge zum Produkt-Marketing
1
Bulletin of Osaka Prefecture University / D
1
Decision sciences : DS
1
Die Betriebswirtschaft : DBW
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ECONIS (ZBW)
6
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1
A market basket analysis based on the multivariate MNL model
Boztuğ, Yasemin
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001919370
Saved in:
2
Forecasting performance of market share attraction models : a comparison of different models assuming that competitors’ actions are forecasts
Klapper, Daniel
;
Herwartz, Helmut
-
1998
Persistent link: https://www.econbiz.de/10009578563
Saved in:
3
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Saved in:
4
Brand choice inertia as one aspects of the notion of brand loyalty
Jeuland, Abel P.
- In:
Management science : journal of the Institute for …
25
(
1979
),
pp. 671-682
Persistent link: https://www.econbiz.de/10003073002
Saved in:
5
Using laboratory brand preference scales to predict consumer brand purchases
Pessemier, Edgar
;
Burger, Philip
;
Teach, Richard
- In:
Management science : journal of the Institute for …
17
(
1971
)
6
,
pp. B371-B385
Persistent link: https://www.econbiz.de/10002638102
Saved in:
6
A composite heterogeneous model of brand choice and purchase timing behavior
Zufryden, Fred S.
- In:
Management science : journal of the Institute for …
24
(
1977
)
2
,
pp. 121-136
Persistent link: https://www.econbiz.de/10003033743
Saved in:
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