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~isPartOf:"Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~person:"Watson, Stevie"
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Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management
Journal of marketing communications
Working paper / National Bureau of Economic Research, Inc.
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Skin color shades in advertising to ethnic audiences: the case of African Americans
Watson, Stevie
;
Thornton, Corliss G.
;
Engelland, Brian T.
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 185-201
Persistent link: https://www.econbiz.de/10008650939
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