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~isPartOf:"Diversity in European marketing : text and cases"
~isPartOf:"Marketing mix decisions : new perspectives and practices"
~subject:"Relationship marketing"
~subject:"Werbung"
~type_genre:"Fallstudie"
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Diversity in European marketing : text and cases
Marketing mix decisions : new perspectives and practices
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Gabler Edition Wissenschaft
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Always learning
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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International journal of management & enterprise development : IJMED
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International journal of quality and service sciences
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Journal of marketing communications
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Journal of targeting, measurement and analysis for marketing
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Market orientation : transforming food and agribusiness around the customer
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Schriftenreihe des Energie-Forschungszentrums Niedersachsen
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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The journal of business & industrial marketing
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Verkehrsdienstleistungsmarketing : marktorientierte Unternehmensführung bei der Deutschen Bahn AG
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The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
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Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
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