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~isPartOf:"Driving green consumerism through strategic sustainability marketing"
~isPartOf:"Green consumerism : perspectives, sustainability, and behavior"
~isPartOf:"Journal of business ethics : JOBE"
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Driving green consumerism through strategic sustainability marketing
Green consumerism : perspectives, sustainability, and behavior
Journal of business ethics : JOBE
Journal of business research : JBR
24
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
Cogent business & management
12
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of strategic marketing
9
Amfiteatru economic : an economic and business research periodical
8
Journal of international consumer marketing
8
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
6
Asia-Pacific journal of business administration
6
Green marketing and environmental responsibility in modern corporations
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of green economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
Journal of marketing management : MM
6
The journal of business & industrial marketing
6
Corporate social responsibility and environmental management
5
European research studies
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Global business review
5
Green advertising and the reluctant consumer
5
International journal of production economics
5
Journal of hospitality marketing & management
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Journal of the Academy of Marketing Science
5
Psychology & marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Green marketing : the next marketing revolution
Acharya, Anitha
;
Gupta, Manish
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 3-20)
.
2019
Persistent link: https://www.econbiz.de/10012000157
Saved in:
2
Environmentally conscious consumer behavior and green marketing : an analytical study of the Indian market
Kautish, Pradeep
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 119-142)
.
2019
Persistent link: https://www.econbiz.de/10012000169
Saved in:
3
Empirically examining green brand associations to gain green competitive advantage through green purchasing intentions
Sharma, Nitika
;
Lal, Madan
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 143-158)
.
2019
Persistent link: https://www.econbiz.de/10012000171
Saved in:
4
Sustainable green marketing : a tred of consumerism
Tullani, Harsh
;
Dahiya, Richa
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 161-183)
.
2019
Persistent link: https://www.econbiz.de/10012000173
Saved in:
5
Communicating sustainability and green marketing : an emotional appeal
Venkata Rajasekhar, Moturu
;
Krishnaveer Abhishek, Challa
; …
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 229-257)
.
2019
Persistent link: https://www.econbiz.de/10012000411
Saved in:
6
Going green : toward organic farming and a plastic-free eco-friendly lifestyle
Roy, Sumit
- In:
Green consumerism : perspectives, sustainability, and …
,
(pp. 305-333)
.
2019
Persistent link: https://www.econbiz.de/10012000548
Saved in:
7
Driving green marketing in a developing country : reducing the attitude-behaviour gap
Pandey, Shweta
;
Chawla, Deepak
- In:
Driving green consumerism through strategic …
,
(pp. 99-121)
.
2018
Persistent link: https://www.econbiz.de/10011764183
Saved in:
8
Green marketing strategies and marketing performance : the case of Turkey
Kılıç, Serkan
;
Özdemir, Erkan
- In:
Driving green consumerism through strategic …
,
(pp. 135-154)
.
2018
Persistent link: https://www.econbiz.de/10011764188
Saved in:
9
Green brand personality : its relevance to the green marketing practices
Acharya, Anitha
;
Gupta, Manish
- In:
Driving green consumerism through strategic …
,
(pp. 155-168)
.
2018
Persistent link: https://www.econbiz.de/10011764193
Saved in:
10
Marketing strategies for trendy animal products : sustainability as a core
Escribano, Alfredo J.
- In:
Driving green consumerism through strategic …
,
(pp. 169-203)
.
2018
Persistent link: https://www.econbiz.de/10011764196
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