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~isPartOf:"Driving green consumerism through strategic sustainability marketing"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of business & industrial marketing"
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Search: subject_exact:"Ökologisches Marketing"
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Driving green consumerism through strategic sustainability marketing
Journal of international consumer marketing
Journal of marketing management : MM
The journal of business & industrial marketing
Journal of business research : JBR
24
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
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Cogent business & management
12
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of strategic marketing
9
Amfiteatru economic : an economic and business research periodical
8
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
6
Asia-Pacific journal of business administration
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of green economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
Corporate social responsibility and environmental management
5
European research studies
5
Global business review
5
Green advertising and the reluctant consumer
5
International journal of production economics
5
Journal of hospitality marketing & management
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Journal of the Academy of Marketing Science
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Psychology & marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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1
Demystifying horizontal/vertical cultural difference in green consumption : a cross-cultural comparative study
Ur Rahman, Saleem
;
Luomala, Harri T.
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012650583
Saved in:
2
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
3
Pricing and green promotion effort strategies in dual-channel green supply chain : considering e-commerce platform financing and free-riding
Li, Mengwan
;
Shan, Miyuan
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2310-2323
Persistent link: https://www.econbiz.de/10014471956
Saved in:
4
Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern
Sun, Hongxia
;
Zhong, Yang
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014227514
Saved in:
5
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
6
The effects of green brand equity on green word of mouth : the mediating roles of three green factors
Mehdikhani, Rasoul
;
Valmohammadi, Changiz
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 294-308
Persistent link: https://www.econbiz.de/10012798413
Saved in:
7
Green market orientation and organizational performance in Taiwan's electric and electronic industry : the mediating role of green supply chain management capability
Borazon, Elaine Quintana
;
Huang, Yi-Chun
;
Liu, Jen-Ming
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1475-1496
Persistent link: https://www.econbiz.de/10013401740
Saved in:
8
Green consumption values in mobile apps
Barboza, Marina Nascimento Lemos
;
Arruda Filho, Emílio …
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 66-83
Persistent link: https://www.econbiz.de/10012200694
Saved in:
9
Social influence on green consumerism : country and gender comparisons between China and the United States
Clark, Ronald A.
;
Haytko, Diana L.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 177-190
Persistent link: https://www.econbiz.de/10012200725
Saved in:
10
Driving green marketing in a developing country : reducing the attitude-behaviour gap
Pandey, Shweta
;
Chawla, Deepak
- In:
Driving green consumerism through strategic …
,
(pp. 99-121)
.
2018
Persistent link: https://www.econbiz.de/10011764183
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