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~isPartOf:"E-entrepreneurship and ICT ventures : strategy, organization and technology"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~person:"Brettel, Malte"
~person:"Nufer, Gerd"
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E-entrepreneurship and ICT ventures : strategy, organization and technology
Jahrbuch der Absatz- und Verbrauchsforschung
Reutlinger Diskussionsbeiträge zu Marketing und Management
12
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Aktuelle Instrumente der Marketingpraxis : Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity
1
Die Betriebswirtschaft : DBW
1
Entrepreneurial Marketing
1
Entrepreneurial marketing
1
Entrepreneurship, theory and practice : ET & P
1
European management journal
1
Gabler Edition Wissenschaft / Entrepreneurship
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Marketing Letters
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Marketing letters : a journal of research in marketing
1
PraxisWISSEN Marketing
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Sportmanagement : SPM
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Technology analysis & strategic management
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Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
E-entrepreneurship and ICT ventures : strategy, …
,
(pp. 44-67)
.
2010
Persistent link: https://www.econbiz.de/10003957128
Saved in:
2
Der Imagegetransfer im Event-Marketing
Nufer, Gerd
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
4
,
pp. 385-406
Persistent link: https://www.econbiz.de/10001949512
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