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~isPartOf:"EIU special report"
~isPartOf:"IEEE transactions on engineering management : EM"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
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Brand management
Bekleidungsindustrie
37
Clothing industry
37
Fashion
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Consumer behaviour
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14
Clothing
13
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Jung, Jaesuk
2
Baek, Minjung
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Chae, Heeju
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Jang, Hyeonju
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Kim, Kyung Hoon
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Kim, Sang Jin
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Ko, Eunju
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Seo, Yuri
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EIU special report
IEEE transactions on engineering management : EM
Journal of business research : JBR
Journal of fashion marketing and management
13
Journal of global fashion marketing : JGfM
7
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
Fashion brand internationalization : opportunities and challenges
3
Harvard business review : HBR
3
International journal of retail and distribution management
3
Springer eBook Collection / Business and Management
3
SpringerLink / Bücher
3
The journal of product & brand management
3
Baltic Journal of Economic Studies
2
Business history
2
Cogent business & management
2
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of consumer studies
2
International journal of production economics
2
International journal of technology marketing : IJTMkt
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Palgrave Studies in Practice: Global Fashion Brand Management
2
Springer Series in Fashion Business
2
The journal of brand management : an international journal
2
American journal of business
1
Athens journal of business & economics : AJBE
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands : interdisciplinary perspectives
1
Building corporate identity, image and reputation in the digital era
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Competitiveness review : CR
1
Contemporary case studies on fashion production, marketing and operations
1
Economic geography
1
Edition Wissenschaft - Apprimus
1
Electronic commerce research
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Fashion branding and communication : core strategies of European luxury brands
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
General Management
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ECONIS (ZBW)
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1
Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
2
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
3
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
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