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~isPartOf:"ERIM report series research in management"
~isPartOf:"Fachbuchreihe für Studium, Fortbildung, Praxis"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Visualisierung
13
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Humor
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Advertising effects
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9
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9
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advertising
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ERIM report series research in management
Fachbuchreihe für Studium, Fortbildung, Praxis
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of advertising : the quarterly review of marketing communications
UTB
65
SpringerLink / Bücher
34
Report
23
Heidelberger Taschenbücher
19
Journal of business research : JBR
16
Lehrbuch
14
International journal of advertising : the review of marketing communications
13
International journal of production research
12
IRZ : Zeitschrift für internationale Rechnungslegung
11
Journal of advertising : official publication of the American Academy of Advertising
11
Psychology & marketing
11
Ilmenauer Schriften zur Betriebswirtschaftslehre
10
Management decision
10
Qualitative research in organizations and management : an international journal
10
Technical report / Sonderforschungsbereich 475 Komplexitätsreduktion in Multivariaten Datenstrukturen, Universität Dortmund
10
BI-Hochschultaschenbuch
9
Journal of retailing and consumer services
9
Sammlung Poeschel : betriebswirtschaftliche Studienbücher
9
Springer-Lehrbuch
9
HMD : Praxis der Wirtschaftsinformatik
7
Journal of advertising research
7
The journal of economic education
7
Tourism management : research, policies, practice
7
Werner-Ingenieur-Texte
7
Fischer
6
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing communications
6
Journal of promotion management : JPM
6
Optisches Steuerrecht
6
Qualitative market research : an international journal
6
Sammlung Göschen
6
Schäffers Grundriß des Rechts und der Wirtschaft
6
Technological forecasting & social change : an international journal
6
Academy of Management journal : AMJ
5
Dtv
5
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ECONIS (ZBW)
25
USB Cologne (EcoSocSci)
6
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1
Unveiling the effects of livestream studio environment design on sales performance : a machine learning exploration
Han, Lintong
;
Fang, Jiaming
;
Zheng, Qiqi
;
George, Benjamin
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 161-172
Persistent link: https://www.econbiz.de/10014530409
Saved in:
2
Service design visualization tools for supporting servitization in a machine tool manufacturer
Iriarte, Ion
;
Hoveskog, Maya
;
Justel, Daniel
;
Val, Ester
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 189-202
Persistent link: https://www.econbiz.de/10011871450
Saved in:
3
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
4
Using humour to increase effectiveness of shameful health issue advertising : testing the effects of health worry level
Yoon, Hye Jin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
Saved in:
5
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
6
The role of humor usage on creativity, trust and performance in business relationships : an analysis of the salesperson-customer dyad
Lussier, Bruno
;
Grégoire, Yany
;
Vachon, Marc-Antoine
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 168-181
Persistent link: https://www.econbiz.de/10011774997
Saved in:
7
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
8
Visualizing attitudes towards service levels
Lam, Kar Yin
;
Velden, Michel van de
;
Franses, Philip Hans
-
2011
Persistent link: https://www.econbiz.de/10009356725
Saved in:
9
Testing and visualizing strategic consensus within and between teams
Tarakci, Murat
;
Ateş, Nüfer Yasin
;
Porck, Jeanine P.
; …
-
2011
Persistent link: https://www.econbiz.de/10009299501
Saved in:
10
Perceptual maps : the good, the bad and the ugly
Gower, John
;
Groenen, Patrick J. F.
;
Velden, Michel van de
-
2010
Persistent link: https://www.econbiz.de/10008665145
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