//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"ERIM report series research in management"
~isPartOf:"Journal of marketing management : MM"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"MARKETING"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Consumer behaviour
170
Konsumentenverhalten
170
Marketing management
138
Marketingmanagement
138
Brand management
110
Markenführung
110
Beziehungsmarketing
94
Relationship marketing
94
Marketing
75
Marketing theory
74
Brand image
54
Markenimage
54
Internet marketing
51
Online-Marketing
51
Social Web
50
Social web
50
Market research
47
Marktforschung
47
Großbritannien
45
United Kingdom
45
USA
43
United States
43
Lieferantenmanagement
36
Supplier relationship management
36
Theorie
35
Theory
35
Social marketing
33
Brand
31
Markenartikel
30
Advertising effects
29
Viral marketing
29
Virales Marketing
29
Werbewirkung
29
Bibliometrics
27
Bibliometrie
27
Social Marketing
26
Customer satisfaction
25
Kundenzufriedenheit
25
Customer integration
23
more ...
less ...
Online availability
All
Undetermined
14
Free
10
Type of publication
All
Article
53
Book / Working Paper
21
Type of publication (narrower categories)
All
Article in journal
60
Aufsatz in Zeitschrift
60
Arbeitspapier
14
Working Paper
14
Graue Literatur
13
Non-commercial literature
13
Collection of articles of several authors
7
Sammelwerk
7
Conference proceedings
5
Konferenzschrift
5
Conference paper
2
Konferenzbeitrag
2
more ...
less ...
Language
All
English
74
Author
All
Tadajewski, Mark
9
Franses, Philip Hans
4
Jones, D. G. Brian
4
Stremersch, Stefan
4
Hunt, Shelby D.
3
O'Malley, Lisa
3
Verhoef, Peter C.
3
Brown, Stephen
2
Dekimpe, Marnik G.
2
Dietz, Bart
2
Doherty, Anne Marie
2
Hewer, Paul
2
Hughes, Tim
2
Jaworski, Bernard J.
2
Jayawardhena, Chanaka
2
Lichrou, Maria
2
Maclaran, Pauline
2
Martin, Drew
2
Patterson, Maurice
2
Robson, Julie
2
Shaw, Eric H.
2
Verbeke, Willem J. M. I.
2
Wells, Victoria
2
Woodruffe-Burton, Helen
2
Andrews, Lynda
1
Arsel, Zeynep
1
Babanov, Alexander
1
Badot, Olivier
1
Bakan, Joel
1
Bakker, Arnold B.
1
Belschak, Frank
1
Bennett, Roger
1
Bettany, Shona
1
Blois, Keith J.
1
Broderick, Amanda J.
1
Chatzidakis, Andreas
1
Chelekis, Jessica
1
Chen, Tom
1
Coates, Nigel
1
Cova, Bernard
1
more ...
less ...
Institution
All
Erasmus Research Institute of Management
7
Academy of Marketing
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
All
ERIM report series research in management
Journal of marketing management : MM
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
more ...
less ...
Source
All
ECONIS (ZBW)
74
Showing
1
-
10
of
74
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Selling whiteness? : a critical review of the literature on
marketing
and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
2
The prospects for
marketing
strategy and the
marketing
discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
3
Commentary: advancing
marketing
strategy in the
marketing
discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
4
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
5
Up, up and away : social
marketing
breaks free
Dibb, Sally
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1159-1185
Persistent link: https://www.econbiz.de/10010433929
Saved in:
6
Special issue: Academy of
Marketing
Annual Conference 2016 : redical
marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
7
The question of "alternatives" within food and drink markets and
marketing
: introduction to the special issue : editorial
Smith Maguire, Jennifer
;
Watson, David J.
;
Lang, John T.
- In:
Journal of marketing management : MM
33
(
2017
)
7/8
,
pp. 495-501
Persistent link: https://www.econbiz.de/10011777696
Saved in:
8
Relevance, responsibility, critical performativity, testimony and positive
marketing
: contributing to
marketing
theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
9
Editorial: academy of
Marketing
Conference 2015 : the magic of
marketing
O'Malley, Lisa
;
Lichrou, Maria
;
Patterson, Maurice
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
Saved in:
10
Avoiding academic irrelevance in the
marketing
discipline : the promise of the history of
marketing
thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->