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~isPartOf:"ERIM report series research in management"
~isPartOf:"Journal of promotion management : JPM"
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in-game advertising
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ERIM report series research in management
Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of promotion management : innovations in planning and applied research
1
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External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
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2
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
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