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~isPartOf:"ERIM report series research in management"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"Schriften zu Dialogmarketing 'revisited'"
~subject:"Direct marketing"
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Search: subject_exact:"Direktwerbung"
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Direct marketing
Direktmarketing
23
Schweiz
6
Switzerland
6
Beziehungsmarketing
4
Fundraising
4
Mobile communications
4
Mobilkommunikation
4
Relationship marketing
4
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3
Consumer behaviour
3
Gemeinnützige Organisation
3
Konsumentenverhalten
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2
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2
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2
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Business process management
1
Business-to-Business-Marketing
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Charity
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Consumer goods industry
1
Consumer goods marketing
1
Customer value
1
Demographic development
1
Distance selling
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1
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Free
9
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Book / Working Paper
18
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5
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10
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10
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7
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7
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6
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6
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1
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English
16
German
7
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Franses, Philip Hans
5
Diepen, Merel van
4
Donkers, Bas
4
Künzler, Hans-Peter
3
Bagozzi, Richard P.
2
Belschak, Frank
2
Piersma, Nanda
2
Potharst, Rob
2
Verbeke, Willem J. M. I.
2
Aggett, Niels
1
Barringer, Jochen
1
Barutçu, Süleyman
1
Belz, Christian
1
Bernet, Hansruedi
1
Boshold, Frank
1
Bucheli, Albert
1
Bächle, Marc
1
Campopiano, Pierangelo
1
Degen, Niels
1
Elliott, Greg
1
Hosbond, Jens Henrik
1
Häusler, Eduard
1
Jonker, Jedid-Jah
1
Jonker, Jedid-Jah Jan
1
Kaymak, Uzay
1
Kondo, Fumiyo N.
1
Masso, Marius
1
Nakahara, Mariko
1
Naseri, Mohammad Bakher
1
Oggenfuss, Christoph W.
1
Peter, Thomas
1
Pijls, Wim
1
Prete, Maria Irene
1
Reynolds, Jonathan
1
Rutschmann, Marc
1
Schmitz, Christian
1
Skov, Mikael B.
1
Studer, René
1
Uwadaira, Yasuhiro
1
Verhoef, Peter C.
1
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Erasmus Research Institute of Management
5
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ERIM report series research in management
Journal of targeting, measurement and analysis for marketing
Schriften zu Dialogmarketing 'revisited'
Health marketing quarterly
34
SpringerLink / Bücher
33
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
European journal of operational research : EJOR
8
Europäische Hochschulschriften / 5
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
NBER working paper series
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
Springer eBook Collection / Business and Economics
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
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ECONIS (ZBW)
23
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1
Do charities get more when they ask more often? : evidence from a unique field experiment
Donkers, Bas
(
contributor
);
Diepen, Merel van
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008665094
Saved in:
2
Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van
(
contributor
);
Donkers, Bas
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003791622
Saved in:
3
Irritation due to direct mailings from charities
Diepen, Merel van
(
contributor
);
Donkers, Bas
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003337406
Saved in:
4
Dynamic and competitive effects of direct mailings
Diepen, Merel van
(
contributor
);
Donkers, Bas
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381147
Saved in:
5
The adaptive consequences of pride in personal selling
Verbeke, Willem J. M. I.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001921534
Saved in:
6
Role of demographics, social connectedness and prior internet experience in adoption of online shopping : applications for direct marketing
Naseri, Mohammad Bakher
;
Elliott, Greg
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
2
,
pp. 69-84
Persistent link: https://www.econbiz.de/10009270782
Saved in:
7
Evaluating direct marketing campaigns : recent findings and future research topics
Jonker, Jedid-Jah
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658718
Saved in:
8
The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development
Verhoef, Peter C.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658721
Saved in:
9
Direct mailing decisions for a Dutch fundraiser
Jonker, Jedid-Jah Jan
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721963
Saved in:
10
Neural networks for target selection in direct marketing
Potharst, Rob
;
Kaymak, Uzay
;
Pijls, Wim
-
2001
Persistent link: https://www.econbiz.de/10001600622
Saved in:
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