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~isPartOf:"ERIM report series research in management"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Produktentstehung"
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New product development
53
Produktentwicklung
53
Consumer behaviour
15
Konsumentenverhalten
15
Innovation diffusion
12
Innovationsdiffusion
12
Innovation
11
Theorie
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Theory
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new product development
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Van Den Bulte, Christophe
8
Iyengar, Radha
7
Valente, Thomas W.
5
Franses, Philip Hans
3
Stremersch, Stefan
3
Zhou, Haibo
3
Berchicci, Luca
2
Echtelt, Ferrie E. A. van
2
Fischer, Marc
2
Hultink, Erik J.
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Mireles, Carlos Hernández
2
Ofek, Elie
2
Rijsdijk, Serge A.
2
Selove, Matthew
2
Sood, Ashish
2
Tellis, Gerard J.
2
Tucci, Christopher
2
Verhoef, Peter C.
2
Weele, Arjan J. van
2
Wynstra, Finn
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Albuquerque, Paulo
1
Amir, On
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Aral, Sinan
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Arifoğlu, Kenan
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Bezawada, Ram
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Block, Joern H.
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Bosch, Frans A. J. van den
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Bronnenberg, Bart J.
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Christakis, Nicholas A.
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Collins, John
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Croux, Christophe
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Dekimpe, Marnik G.
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Dekker, Ronald
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Dick, Rolf van
1
Dolfsma, Wilfred
1
Duysters, Geert
1
Everdingen, Yvonne Maria van
1
Fok, Dennis
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Fowler, James H.
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Gal-Or, Esther
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ERIM report series research in management
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product innovation management : an international publication of the Product Development & Management Association
360
Journal of business research : JBR
189
International journal of innovation management
155
Industrial marketing management : the international journal for industrial and high-tech firms
144
International journal of product development : IJPD
142
SpringerLink / Bücher
127
International journal of production research
119
IEEE transactions on engineering management : EM
111
International journal of production economics
104
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
73
International journal of innovation and technology management
64
International journal of technology management : IJTM
61
Journal of engineering and technology management : JET-M
61
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The journal of business & industrial marketing
55
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
47
European journal of operational research : EJOR
42
Research
40
European journal of innovation management : EJIM
38
Journal of open innovation : technology, market, and complexity
38
Journal of marketing
37
International journal of project management : the journal of The International Project Management Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
European journal of innovation management
35
Journal of the Academy of Marketing Science
35
Springer eBook Collection
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard-Business-Manager : das Wissen der Besten
29
Harvard business review : HBR
27
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ECONIS (ZBW)
53
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1
Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Kornish, Laura J.
;
Jones, Sharaya M.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1106-1122
Persistent link: https://www.econbiz.de/10012796445
Saved in:
2
A theoretical analysis of the lean start-up method
Yoo, Onesun Steve
;
Huang, Tingliang
;
Arifoğlu, Kenan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 395-412
Persistent link: https://www.econbiz.de/10012593994
Saved in:
3
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
4
What are we really good at? : product strategy with uncertain capabilities
Miklós-Thal, Jeanine
;
Raith, Michael
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10011864776
Saved in:
5
"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
Saved in:
6
The global entry of new pharmaceuticals : a joint investigation of launch window and price
Verniers, Isabel
;
Stremersch, Stefan
;
Croux, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009298241
Saved in:
7
Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling
;
Luo, Lan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
Saved in:
8
Modeling seasonality in new product diffusion
Peers, Yuri
(
contributor
);
Fok, Dennis
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008665029
Saved in:
9
Finding the influentials that drive the diffusion of new technologies
Mireles, Carlos Hernández
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008665041
Saved in:
10
The launch timing of new and dominant multigeneration technologies
Mireles, Carlos Hernández
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008665058
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