Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Dongling Huang (David Nazarian College of Business and Economics, California State University, Northridge, Northridge, California), Lan Luo (Marshall School of Business, University of Southern California, Los Angeles, California)
| Year of publication: |
May-June 2016
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|---|---|
| Authors: | Huang, Dongling ; Luo, Lan |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 3, p. 445-464
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| Subject: | new product development | support vector machines | machine learning | active learning | adaptive questions | conjoint analysis | Mustererkennung | Pattern recognition | Künstliche Intelligenz | Artificial intelligence | Conjoint-Analyse | Conjoint analysis | Fuzzy-Set-Theorie | Fuzzy sets | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Lernprozess | Learning process | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2015.0946 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011498939