Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Year of publication: |
May-June 2016
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Authors: | Huang, Dongling ; Luo, Lan |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 3, p. 445-464
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Subject: | new product development | support vector machines | machine learning | active learning | adaptive questions | conjoint analysis | Mustererkennung | Pattern recognition | Conjoint-Analyse | Conjoint analysis | Fuzzy-Set-Theorie | Fuzzy sets | Lernen | Learning | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Künstliche Intelligenz | Artificial intelligence | Lernprozess | Learning process | Innovation |
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