Simultaneous preference estimation and heterogeneity control for choice-based conjoint via support vector machines
Julio López, Sebastián Maldonado and Ricardo Montoya
| Year of publication: |
November 2017
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| Authors: | López, Julio ; Maldonado, Sebastián ; Montoya, Ricardo |
| Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 68.2017, 11, p. 1323-1334
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| Subject: | conjoint analysis | heterogeneity control | support vector machines | OR in marketing artificial intelligence | Conjoint-Analyse | Conjoint analysis | Mustererkennung | Pattern recognition | Künstliche Intelligenz | Artificial intelligence | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41274-016-0013-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011815891