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~isPartOf:"Econometric models in marketing"
~isPartOf:"Journal of business & economic statistics : JBES ; a publication of the American Statistical Association"
~subject:"Süßwaren"
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Econometric models in marketing
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
Reihe: Kundenorientierte Unternehmensführung
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Estimating market-level multiplicative models of promotion effects with linearly aggregated data . a parametric approach
Bemmaor, Albert C.
;
Wagner, Udo
- In:
Econometric models in marketing
,
(pp. 165-189)
.
2002
Persistent link: https://www.econbiz.de/10001657517
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