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~isPartOf:"Journal of promotion management : JPM"
~subject:"Advertising effects"
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Search: ("Pflegeversicherung" OR "Getränkehandel" OR "Medienwirtschaft" OR "Warenhaus" OR "Griechenland") AND NOT isPartOf:Wirtschaftsdienst
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Economic modelling
Journal of promotion management : JPM
SpringerLink / Bücher
14
Journal of retailing and consumer services
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Die Finanzkrise aus internationaler und österreichischer Sicht : vom Rettungspaket für Griechenland zum permanenten Rettungsschirm für den Euro-Raum
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International journal of business and economic sciences applied research : IJBESAR
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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International journal of corporate finance and accounting : IJCFA ; an international publication of the Information Resources Management Association
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International journal of economics and financial issues : IJEFI
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International journal of sport management and marketing : IJSMM
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Journal of food products marketing
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Journal of historical research in marketing
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ECONIS (ZBW)
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1
Consumers' responses to implicit and explicit gay-themed advertising in gay vs. mainstream media
Um, Nam-Nyun
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011533000
Saved in:
2
Sectoral dynamics of financial contagion in Europe : the cases of the recent crises episodes
Alexakis, Christos A.
;
Pappas, Vasileios
- In:
Economic modelling
73
(
2018
),
pp. 222-239
Persistent link: https://www.econbiz.de/10012100519
Saved in:
3
Dividend policy : shareholder rights and creditor rights under the impact of the global financial crisis
Quoc Trung Tran
;
Alphonse, Pascal
;
Xuan Minh Nguyen
- In:
Economic modelling
64
(
2017
),
pp. 502-512
Persistent link: https://www.econbiz.de/10011761300
Saved in:
4
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
5
Evidence of cross-asset contagion in U.S. markets
Chang, Guang-Di
;
Cheng, Po-Ching
- In:
Economic modelling
58
(
2016
),
pp. 219-226
Persistent link: https://www.econbiz.de/10011647338
Saved in:
6
Business cycles and economic crisis in Greece : 1960 - 2011 ; a long run equilibrium analysis in the Eurozone
Michaelides, Panayotis G.
;
Papageorgiou, Theofanis
; …
- In:
Economic modelling
31
(
2013
),
pp. 804-813
Persistent link: https://www.econbiz.de/10009732857
Saved in:
7
A methodology for constructing a financial systemic stress index : an application to Greece
Louzis, Dimitrios P.
;
Vouldis, Angelos T.
- In:
Economic modelling
29
(
2012
)
4
,
pp. 1228-1241
Persistent link: https://www.econbiz.de/10009667397
Saved in:
8
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
9
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
10
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
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