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~isPartOf:"Economics Bulletin"
~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Online-Marketing"
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Online-Marketing
Mobile phone
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Consumer behaviour
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Mobilkommunikation
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Mobile Business
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Mobile business
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Al Khasawneh, Mohammad Hamdi
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Goneos-Malka, A.
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Economics Bulletin
International journal of business information systems : IJBIS
Journal of retailing and consumer services
International journal of internet marketing and advertising : IJIMA
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business research : JBR
3
Journal of marketing communications
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Electronic commerce research and applications
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Interaktives Marketing
2
International journal of advertising : the review of marketing communications
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of advertising research
2
Journal of hospitality marketing & management
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Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of targeting, measurement and analysis for marketing
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Research
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Schriftenreihe Marketing, Management
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SpringerLink / Bücher
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Technological forecasting & social change : an international journal
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in e-business research series (AEBR)
1
Advertising, promotion, and new media
1
Always learning
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Business education & accreditation : BEA
1
Computer-mediated marketing strategies : social media and online brand communities
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-marketing ; Vol. 3
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
Emerging topics and technologies in information sytems
1
Erfurter Hefte zum angewandten Marketing
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Forschungsgruppe Konsum und Verhalten
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Forum Marketing
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising : empirical evidence using SEM-PLS
Al Khasawneh, Mohammad Hamdi
;
Shuhaiber, Ahmed
- In:
International journal of business information systems : …
27
(
2018
)
3
,
pp. 298-330
Persistent link: https://www.econbiz.de/10011849506
Saved in:
2
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
3
Consumer processing of mobile online stores : sources and effects of processing fluency
Sohn, Stefanie
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 137-147
Persistent link: https://www.econbiz.de/10011697945
Saved in:
4
Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.
;
Strasheim, Arien
;
Grobler, Anske F.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
Saved in:
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