Delacroix, Eva; Jourdan, Philippe - Université Paris-Dauphine (Paris IX) - 2007
This article presents the development and the validation of a 6 item Consumer Tendency to Regret (CTR) measurement scale. CTR is conceptualized as a situational personality trait in Mowen's 3M hierarchical personality model, and is defined as the propensity to experience regret following a...