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~isPartOf:"Economics and management of franchising networks : [the first International Conference on Economics and Management of Networks (EMNet) took place at the Center of Business Studies, University of Vienna, from June 26 to June 28, 2003]"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The service industries journal"
~language:"eng"
~subject:"Markenimage"
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Matanda, Margaret J.
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Economics and management of franchising networks : [the first International Conference on Economics and Management of Networks (EMNet) took place at the Center of Business Studies, University of Vienna, from June 26 to June 28, 2003]
Journal of business research : JBR
The service industries journal
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
The journal of brand management : an international journal
2
European journal of marketing : EJM
1
International entrepreneurship and management journal
1
International journal of intellectual property management : IJIPM
1
Journal of business-to-business marketing
1
Journal of entrepreneurship in emerging economies
1
Journal of marketing research : JMR
1
Journal of operations management
1
Journal of promotion management : JPM
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing intelligence & planning
1
Network governance : alliances, cooperatives and franchise chains
1
The journal of applied business research
1
The journal of product & brand management
1
Total quality management & business excellence
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ECONIS (ZBW)
7
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1
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
2
Brand resonance in franchising relationships : a franchisee-based perspective
Badrinarayanan, Vishag
;
Suh, Taewon
;
Kim, Kyung-Min
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3943-3950
Persistent link: https://www.econbiz.de/10011553796
Saved in:
3
Antecedents of franchise strategy and performance
Wu, Chih-Wen
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10011298492
Saved in:
4
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
Saved in:
5
Brand equity heterogeneity among strategic groups in service franchising
Chen, Yi-min
;
Su, Chien-tai
- In:
The service industries journal
34
(
2014
)
9/10
,
pp. 867-884
Persistent link: https://www.econbiz.de/10010391806
Saved in:
6
Tourists' purchase intentions : impact of franchise brand awareness
Lin, Yi Hsin
;
Lin, Feng Jyh
;
Ryan, Chris
- In:
The service industries journal
34
(
2014
)
9/10
,
pp. 811-827
Persistent link: https://www.econbiz.de/10010391814
Saved in:
7
Franchise-based brand equity and performance
Felício, J. Augusto
;
Duarte, Margarida
;
Caldeirinha, Vítor
- In:
The service industries journal
34
(
2014
)
9/10
,
pp. 757-771
Persistent link: https://www.econbiz.de/10010391819
Saved in:
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