Antecedents of franchise strategy and performance
Chih-Wen Wu
| Year of publication: |
2015
|
|---|---|
| Authors: | Wu, Chih-Wen |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 7, p. 1581-1588
|
| Subject: | Knowledge sharing | Trust | Conflict management | Brand reputation | Franchise strategy | Firm performance | Franchising | Unternehmenserfolg | Vertrauen | Confidence | Wissenstransfer | Knowledge transfer | Strategisches Management | Strategic management | Markenführung | Brand management | Markenimage | Brand image | Reputation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011298492