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~isPartOf:"Economics letters"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of business & industrial marketing"
~language:"eng"
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Bundling strategy
47
Leistungsbündel
47
Theorie
11
Theory
11
Bundling
10
Industrie
10
Manufacturing industries
10
Servitization
10
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Digital servitization
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Kowalkowski, Christian
6
Kindström, Daniel
4
Gebauer, Heiko
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Indounas, Kostis
2
Kohtamäki, Marko
2
Yan, Ruiliang
2
Annan, Francis
1
Baldin, Andrea
1
Bandyopadhyay, Subir
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Cinquini, Lino
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Craig, Adam W.
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Crespo, Nuno Fernandes
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Dertwinkel-Kalt, Markus
1
Dimitrov, Dinko
1
Doha, Ahmed
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Dominique-Ferreira, Sérgio
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Dong, Yan
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Edvardsson, Bo
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Ho, Jyh-Wen
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Economics letters
Journal of retailing and consumer services
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
102
International journal of production economics
42
International journal of production research
35
Journal of business research : JBR
32
Journal of service management
24
Management science : journal of the Institute for Operations Research and the Management Sciences
22
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
20
International journal of industrial organization
19
European journal of operational research : EJOR
18
Discussion paper / Centre for Economic Policy Research
15
Journal of revenue and pricing management
15
NBER working paper series
14
NBER Working Paper
13
The journal of industrial economics
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Research technology management : RTM
12
International journal of technology management : IJTM
11
Journal of economic theory
11
Papers in regional science : the journal of the Regional Science Association International
11
Service business
11
Technological forecasting & social change : an international journal
11
Working paper / National Bureau of Economic Research, Inc.
11
Faculty & research / Insead : working paper series
10
Journal of economics & management strategy : JEMS
10
Manufacturing & service operations management : M & SOM
10
The Rand journal of economics
10
Games and economic behavior
9
Information economics and policy : IEP
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Telecommunications policy : the international journal of digital economy, data sciences and new media
9
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
9
European management journal
8
International journal of product lifecycle management : IJPLM
8
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
8
Regional studies : official journal of the Regional Studies Association
8
Review of industrial organization : RIO
8
Technovation : the international journal of technological innovation, entrepreneurship and technology management
8
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1
Digital servitization journey in small- and medium-sized enterprises : the contribution of knowledge-intensive business firms
Rapaccini, Mario
;
Paiola, Marco
;
Cinquini, Lino
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1362-1375
Persistent link: https://www.econbiz.de/10014276781
Saved in:
2
The study of brand loyalty and switching cost on OTT bundled service choice : focusing on reference-dependent preferences in the saturated market
Kim, Kyungah
;
Kim, Junghun
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014462320
Saved in:
3
What can satisfy customers in servitization? : service or goods innovation
Xiao, Xiaohong
;
Zhou, Chengxu
;
Mao, Hongyi
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2030-2046
Persistent link: https://www.econbiz.de/10014471880
Saved in:
4
When in Rome, do as the Romans do : can international marketing adaptation improve the association between servitization and profitability?
Guedes, Maria João
;
Crespo, Nuno Fernandes
;
Patel, Pankaj
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2197-2219
Persistent link: https://www.econbiz.de/10014471924
Saved in:
5
The impact of servitization on manufacturing firms' market power : empirical evidence from China
Zhang, Junnan
;
Sun, Xiaohua
;
Dong, Yan
;
Fu, Lin
;
Zhang, …
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 609-621
Persistent link: https://www.econbiz.de/10013539356
Saved in:
6
Service innovation in medical device manufacturers : does the digitalization matter?
Smania, Guilherme Sales
;
Mendes, Glauco Henrique de Sousa
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 578-593
Persistent link: https://www.econbiz.de/10013165195
Saved in:
7
A study on promotion with strategic two-stage customized bundling
Huang, Yeu-Shiang
;
Ho, Jyh-Wen
;
Wu, Guan-Jin
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366277
Saved in:
8
The interplay between product innovation and servitization : the mediating role of digitalization
Vilkas, Mantas
;
Bikfalvi, Andreas
;
Rauleckas, Rimantas
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2169-2184
Persistent link: https://www.econbiz.de/10013455393
Saved in:
9
Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz
;
Friedli, Thomas
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
Saved in:
10
Impact of bundling on the omnichannel supply chain under price competition
Jena, Sarat Kumar
- In:
The journal of business & industrial marketing
37
(
2022
)
12
,
pp. 2468-2487
Persistent link: https://www.econbiz.de/10013455423
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