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~isPartOf:"Economies et sociétés ; 39,4"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~subject:"Marketing"
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Marketing
Sales promotion
84
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84
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39
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23
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11
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Economies et sociétés ; 39,4
Journal of business research : JBR
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
3
Acta Universitatis Danubius / Oeconomica
2
Economics Papers from University Paris Dauphine
2
European research studies
2
Faculty & research / Insead : working paper series
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Farmer Cooperative Research Report (FCRR)
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Inventi impact: retailing & consumer services
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Journal of business-to-business marketing
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Journal of promotion management : innovations in planning and applied research
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... für Dummies
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Annales Universitatis Mariae Curie-Skłodowska / H
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of marketing and logistics
1
Athens journal of business & economics : AJBE
1
Business and Economic Research : BER
1
Competitive edge management series
1
Die Erde : journal of the Geographical Society of Berlin ; Zeitschrift der Gesellschaft für Erdkunde zu Berlin
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Discussion paper / Department of Economics, Colgate University
1
EFLR-Forschung / Europäischer Forschungsschwerpunkt Ländlicher Raum
1
Econometric Institute research papers
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European journal of marketing : EJM
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Gießener Schriften zur Agrar- und Ernährungswirtschaft
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Hohenheimer agrarökonomische Arbeitsberichte
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Hohenheimer agrarökonomische Arbeitsberichte : Veröffentlichung des Institutes für Agrarpolitik und Landwirtschaftliche Marktlehre der Universität Hohenheim ; Arbeitsbericht ...
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International economics & finance journal : (IEFJ)
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International journal of hospitality management
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International journal of technology marketing : IJTMkt
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Journal of food products marketing
1
Journal of international economic review
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ECONIS (ZBW)
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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
2
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
3
Du merchandising des fabricants au merchandising des distributeurs, ou le bricolage collectif d'un dispositif de gestion du marché
Barrey, Sandrine
-
2005
Persistent link: https://www.econbiz.de/10002937159
Saved in:
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