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~isPartOf:"Edward Elgar E-Book Archive"
~isPartOf:"Journal of business research : JBR"
~subject:"Social Marketing"
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Journal of business research : JBR
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Conceptualizing a transformative research agenda
Crockett, David
;
Downey, Hilary
;
Firat, A. Fuat
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1171-1178
Persistent link: https://www.econbiz.de/10009756092
Saved in:
2
Introduction to the special issue on transformative consumer research : developing theory to mobilize efforts that improve consumer and societal well-being
Davis, Brennan
;
Pechmann, Cornelia
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1168-1170
Persistent link: https://www.econbiz.de/10009756093
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