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~isPartOf:"Edward Elgar E-Book Archive"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Sport, Business and Management : an international journal ; SBM"
~subject:"Professional sports"
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Professional sports
Sportmarketing
38
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Edward Elgar E-Book Archive
Journal of promotion management : JPM
Sport, Business and Management : an international journal ; SBM
International journal of sport management and marketing : IJSMM
82
Journal of sport management : the official journal of the North American Society of Sport Management
75
International journal of sports marketing & sponsorship
73
Sport marketing quarterly : preferred journal of the Sport Marketing Association
67
Sport management review
66
European Sport management quarterly : ESMQ
64
Journal of sports economics
22
International journal of sport finance
16
Journal of business research : JBR
12
International sports marketing : principles and perspectives
10
European journal of operational research : EJOR
7
Journal of strategic marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Routledge international handbooks
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Services marketing quarterly
6
The journal of brand management : an international journal
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Applied economics
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
European journal of international management : EJIM
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
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The marketing review
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The service industries journal
4
An Elgar research collection
3
Asia Pacific journal of marketing and logistics
3
Elgar original reference
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Handbook of research on integrating social media into strategic marketing
3
Journal for global business advancement : JGBA
3
Journal of business strategy
3
Journal of service management
3
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
3
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
3
Sport public relations and communication
3
SpringerLink / Bücher
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1
Fan identification in football : professional football players and clubs competing for fan loyalty
Merten, Sebastian
;
Reuland, Nicolas
;
Winand, Mathieu
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10014524817
Saved in:
2
Africa rising : turning sporting potential into success
Agyemang, Kwame J. A.
;
Ayenor, Nana Ama
;
Hammond, Marilyn
; …
- In:
Sport, Business and Management : an international …
14
(
2023
)
1
,
pp. 117-130
Persistent link: https://www.econbiz.de/10014451243
Saved in:
3
Sports consumption behaviors of football fans : the relationship between social identity, team loyalty and behavioral intention toward consumption
Kural, Sercan
;
Özbek, Oğuz
- In:
Sport, Business and Management : an international …
13
(
2023
)
6
,
pp. 685-703
Persistent link: https://www.econbiz.de/10014426564
Saved in:
4
How are fans affected by the commercialization of elite sports? : a review of the literature and a research agenda
Winell, Erik
;
Armbrecht, John
;
Lundberg, Erik
;
Nilsson, …
- In:
Sport, Business and Management : an international …
13
(
2023
)
1
,
pp. 118-137
Persistent link: https://www.econbiz.de/10014317617
Saved in:
5
The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego
;
Zboja, James J.
;
Briggs, Kristie
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
Saved in:
6
Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message : an eye-tracking study
Oboudi, Behnam
;
Elahi, Alireza
;
Akbari Yazdi, Hossein
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10014317623
Saved in:
7
Examining racial discrimination in fantasy team selection : the case of Czech soccer fans
Kotrba, Vojtech
;
Dwyer, Brendan
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014317626
Saved in:
8
Just one screen is not enough : Social TV role to Brazilian fans of Major League Soccer
Moura, Bruno Melo
;
Souza-Leão, André Luiz Maranhão de
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
3
,
pp. 326-353
Persistent link: https://www.econbiz.de/10014317840
Saved in:
9
Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
Saved in:
10
So you want to work in sports? : an exploratory study of sport business employability
Finch, David J.
;
O'Reilly, Norm
;
Legg, David
;
Levallet, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10013274327
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