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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Ladengestaltung"
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Search: subject_exact:"Kundenbeziehungen"
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Brand image
Ladengestaltung
Beziehungsmarketing
189
Relationship marketing
189
Consumer behaviour
90
Konsumentenverhalten
90
Einzelhandel
52
Retail trade
52
Customer satisfaction
29
Kundenzufriedenheit
29
Dienstleistungsqualität
23
Service quality
23
Brand management
21
Markenführung
21
Online retailing
18
Online-Handel
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E-commerce
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Electronic Commerce
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Vertriebsweg
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Fashion
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Marketing management
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Marketingmanagement
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Markenimage
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Internet marketing
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Kundenbindungsprogramm
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Loyalty program
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Customer data
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Kundendaten
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Grewal, Dhruv
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of fashion marketing and management
Journal of retailing
Journal of business research : JBR
101
Journal of retailing and consumer services
84
The journal of product & brand management
78
The journal of brand management : an international journal
65
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
24
Industrial marketing management : the international journal for industrial and high-tech firms
21
International journal of internet marketing and advertising : IJIMA
19
European journal of marketing : EJM
18
Journal of strategic marketing
18
Marketing intelligence & planning
18
Journal of hospitality marketing & management
17
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of marketing communications
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
The international review of retail, distribution and consumer research
10
The journal of services marketing
10
Global business review
9
International journal of retail and distribution management
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service management
9
International journal of retail & distribution management
8
International review on public and non-profit marketing
8
Journal of internet commerce
8
Pakistan journal of commerce and social sciences
8
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ECONIS (ZBW)
20
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
3
Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna
;
Fuchs, Christoph
;
Schreier, Martin
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
Saved in:
4
The store of the future : engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
Szocs, Courtney
;
Kim, Yeseul
;
Lim, Mikyoung
;
Arroyo, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 605-620
Persistent link: https://www.econbiz.de/10014465663
Saved in:
5
Co-creating affective atmospheres in retail experience
Joy, Annamma
;
Wang, Jeff Jianfeng
;
Orazi, Davide C.
; …
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 297-317
Persistent link: https://www.econbiz.de/10014322019
Saved in:
6
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
7
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
8
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
9
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
10
The magnitude of change effect in store remodeling
Ferraro, Carla R.
;
Danaher, Tracey S.
;
Danaher, Peter J.
; …
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 440-457
Persistent link: https://www.econbiz.de/10011790701
Saved in:
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