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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing"
~subject:"Beschwerdemanagement"
~subject:"Social web"
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Search: subject_exact:"Kundenbeziehungen"
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Beschwerdemanagement
Social web
Beziehungsmarketing
244
Relationship marketing
244
Consumer behaviour
100
Konsumentenverhalten
100
Einzelhandel
49
Retail trade
49
Customer satisfaction
36
Kundenzufriedenheit
36
Dienstleistungsqualität
25
Service quality
25
Marketing management
23
Marketingmanagement
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Brand management
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Markenführung
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Brand image
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Markenimage
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Customer integration
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Kundenintegration
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Online retailing
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Online-Handel
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Vertriebsweg
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Internet marketing
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Online-Marketing
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Social Web
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Complaint management
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E-commerce
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Lieferantenmanagement
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Supplier relationship management
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Customer experience
10
Customer service
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Customer value
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Kundenservice
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Birker, Benjamin
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Dessart, Laurence
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of marketing management : MM
Journal of retailing
Journal of business research : JBR
126
Journal of retailing and consumer services
87
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of hospitality management
35
International journal of internet marketing and advertising : IJIMA
35
The journal of services marketing
33
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of strategic marketing
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of hospitality marketing & management
23
Business horizons
22
Marketing intelligence & planning
21
The service industries journal
21
Journal of the Academy of Marketing Science
20
The journal of brand management : an international journal
20
Journal of internet commerce
19
Journal of marketing
19
Journal of service management
19
International journal of electronic marketing and retailing : IJEMR
18
Service business
18
Technological forecasting & social change : an international journal
18
Journal of promotion management : innovations in planning and applied research
17
Psychology & marketing
17
SpringerLink / Bücher
17
Cogent business & management
16
International journal of business information systems : IJBIS
16
International journal of contemporary hospitality management
16
Asia Pacific journal of marketing and logistics
15
Journal of marketing communications
15
Journal of service research : JSR
15
Tourism management : research, policies, practice
15
International journal of electronic customer relationship management : IJECRM
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Services marketing quarterly
13
Journal of electronic commerce research : JECR
12
International journal of electronic commerce : IJEC
11
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ECONIS (ZBW)
26
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1
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
2
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
3
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
4
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
5
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
6
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
7
CRM-Bestandsaufnahme und Nutzungsrolle im Querschnitt aktueller Trends und Entwicklungen
Birker, Benjamin
- In:
Effektives Customer Relationship Management : …
,
(pp. 113-130)
.
2017
Persistent link: https://www.econbiz.de/10011599149
Saved in:
8
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
9
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
10
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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