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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of retailing"
~isPartOf:"The service industries journal"
~subject:"Kundenbindungsprogramm"
~subject:"Lieferantenmanagement"
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Search: subject_exact:"Kundenbeziehungen"
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Kundenbindungsprogramm
Lieferantenmanagement
Beziehungsmarketing
346
Relationship marketing
346
Consumer behaviour
132
Konsumentenverhalten
132
Dienstleistungsqualität
91
Service quality
91
Customer satisfaction
87
Kundenzufriedenheit
87
Einzelhandel
52
Retail trade
52
Customer service
23
E-commerce
23
Electronic Commerce
23
Kundenservice
23
Beschwerdemanagement
21
Complaint management
21
Customer integration
21
Kundenintegration
21
Marketing management
21
Marketingmanagement
21
Online retailing
21
Online-Handel
21
Brand management
20
Confidence
20
Markenführung
20
Vertrauen
20
Distribution channel
18
Supplier relationship management
18
Taiwan
18
Vertriebsweg
18
Customer value
17
Kundenwert
17
Internet marketing
16
Online-Marketing
16
Betriebliche Wertschöpfung
15
Salespeople
15
Value creation
15
Verkaufspersonal
15
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English
29
German
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Papenhoff, Heike
3
Rese, Mario
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Wilke, Annika
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Arnold, Todd J.
1
Baker, Melissa A.
1
Baldus, Brian
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Berlo, Geert van
1
Blazevic, Vera
1
Bloemer, Johanna M.
1
Bolton, Lisa E.
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Brečić, Ružica
1
Brown, James R.
1
Calantone, Roger J.
1
Chen, I-heng
1
Chen, Wun-hwa
1
Chiang, Ai-hsuan
1
Chih, Wen-hai
1
Dant, Rajiv P.
1
Demoulin, Nathalie T. M.
1
Di, Eh
1
Evanschitzky, Heiner
1
Fischer, Alban Dominique
1
Fu, Xiaorong
1
Fudurić, Morana
1
Gabel, Sebastian
1
Gil Saura, Irene
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Gorton, Matthew
1
Grewal, Dhruv
1
Guhl, Daniel
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Ha, Sejin
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Hibbard, Jonathan D.
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Hsu, Li-chun
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Huang, Leo
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Huchzermeier, Arnd
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of retailing
The service industries journal
Industrial marketing management : the international journal for industrial and high-tech firms
210
The journal of business & industrial marketing
109
Journal of business research : JBR
98
Journal of business-to-business marketing
39
Journal of retailing and consumer services
36
Journal of the Academy of Marketing Science
35
The journal of services marketing
27
Journal of marketing
23
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
23
Journal of strategic marketing
22
SpringerLink / Bücher
21
International journal of hospitality management
20
Gabler Edition Wissenschaft
18
International journal of production economics
16
Springer eBook Collection / Business and Economics
15
European journal of marketing : EJM
13
Service business
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of personal selling & sales management
11
Services marketing quarterly
11
Journal of service research : JSR
10
International journal of procurement management
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Marketing intelligence & planning
9
Marketing letters : a journal of research in marketing
9
Neue betriebswirtschaftliche Forschung : Nbf
9
International journal of retail & distribution management
8
Journal of hospitality marketing & management
8
Journal of marketing channels : ... distribution systems, strategy, and management
8
Journal of purchasing and supply management
8
Journal of travel and tourism marketing
8
Marketing theory
8
The international journal of bank marketing : IJBM
8
The international journal of logistics management
8
The international review of retail, distribution and consumer research
8
Asia Pacific journal of marketing and logistics
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
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ECONIS (ZBW)
32
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1
Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
2
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
3
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
4
Effect of e-referral incentive programs on referrer loyalty on social platforms
Fu, Xiaorong
;
Pang, Jing
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10013466628
Saved in:
5
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
6
Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 764-779
Persistent link: https://www.econbiz.de/10013270725
Saved in:
7
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
8
Store manager-store performance relationship : a research note
Arnold, Todd J.
;
Grewal, Dhruv
;
Motyka, Scott
;
Kim, Namwoon
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 144-155
Persistent link: https://www.econbiz.de/10012102988
Saved in:
9
Cultural influences on B2B service quality-satisfaction-loyalty
Lee, Myungho
;
Kang, Mincheol
;
Kang, Ju Young
- In:
The service industries journal
39
(
2019
)
3/4
,
pp. 229-249
Persistent link: https://www.econbiz.de/10012203278
Saved in:
10
Key account relationship management : the moderating effects of relationship duration and transaction volume
Yeh, Jian He
;
Wang, Stephen W.
;
Hsu, Maxwell K.
; …
- In:
The service industries journal
38
(
2018
)
7/8
,
pp. 379-401
Persistent link: https://www.econbiz.de/10011880814
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