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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of retailing"
~subject:"Beschwerdemanagement"
~subject:"Brand image"
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Beschwerdemanagement
Brand image
Beziehungsmarketing
143
Relationship marketing
143
Consumer behaviour
68
Konsumentenverhalten
68
Einzelhandel
47
Retail trade
47
Customer satisfaction
24
Kundenzufriedenheit
24
Dienstleistungsqualität
16
Service quality
16
Distribution channel
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Vertriebsweg
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Online retailing
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Online-Handel
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Marketing management
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Marketingmanagement
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E-commerce
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Electronic Commerce
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Brand management
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Markenführung
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Customer experience
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Kundenbindungsprogramm
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Loyalty program
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Complaint management
7
Customer service
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Kundenservice
7
Ladengestaltung
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Salespeople
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Store design
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Verkaufspersonal
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Markenimage
6
Retailing
6
Brand
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Customer journey
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Data protection
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Datenschutz
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Internet marketing
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Lieferantenmanagement
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Calantone, Roger J.
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Cambra-Fierro, Jesus
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Chen, Lin
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Chiang, Jeongwen
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Chiu, Hung-chang
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Cronin, J. J.
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Devezer, Berna
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Echambadi, Raj
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Grégoire, Yany
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Herm, Steffen
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Hsieh, Yi-ching
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Hult, G. Tomas M.
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Huppertz, John W.
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Jindal, Rupinder P.
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Joireman, Jeff
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Koll, Oliver
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Kuo, Yi-chu
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of retailing
Journal of business research : JBR
133
Journal of retailing and consumer services
91
The journal of product & brand management
78
The journal of brand management : an international journal
65
International journal of hospitality management
58
Asia Pacific journal of marketing and logistics
31
Cogent business & management
30
Journal of hospitality marketing & management
29
Journal of travel and tourism marketing
29
Psychology & marketing
29
The journal of services marketing
27
International journal of contemporary hospitality management
26
European journal of marketing : EJM
22
Industrial marketing management : the international journal for industrial and high-tech firms
22
Marketing intelligence & planning
22
Tourism management : research, policies, practice
21
Journal of strategic marketing
20
The service industries journal
20
Journal of marketing management : MM
19
International journal of internet marketing and advertising : IJIMA
18
Journal of the Academy of Marketing Science
17
SpringerLink / Bücher
17
Service business
15
Services marketing quarterly
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of promotion management : innovations in planning and applied research
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Marketing letters : a journal of research in marketing
14
Journal of marketing
13
Journal of service research : JSR
13
European journal of marketing
12
Journal of marketing communications
12
Journal of service management
12
Business horizons
11
Journal of business ethics : JOBE
11
Journal of internet commerce
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
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ECONIS (ZBW)
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1
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
2
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
3
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
4
How does corporate social responsibility affect consumer response to service failure in buyer-seller relationships?
Bolton, Lisa E.
;
Mattila, Anna S.
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 140-153
Persistent link: https://www.econbiz.de/10010500739
Saved in:
5
Managing complaints to improve customer profitability
Cambra-Fierro, Jesus
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10010500745
Saved in:
6
Grundzüge des Beschwerdemanagements
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 80-93)
.
2013
Persistent link: https://www.econbiz.de/10009672136
Saved in:
7
When do customers offer firms a "second chance" following a double deviation? : the impact of inferred firm motives on customer revenge and reconciliation
Joireman, Jeff
;
Grégoire, Yany
;
Devezer, Berna
;
Tripp, …
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 315-337
Persistent link: https://www.econbiz.de/10009781852
Saved in:
8
Shaping retail brand personality perceptions by bodily experiences
Möller, Jana
;
Herm, Steffen
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 438-446
Persistent link: https://www.econbiz.de/10010226423
Saved in:
9
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
10
How to align your brand stories with your products
Chiu, Hung-chang
;
Hsieh, Yi-ching
;
Kuo, Yi-chu
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 262-275
Persistent link: https://www.econbiz.de/10009562815
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