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~isPartOf:"Electronic commerce : Herausforderungen, Anwendungen, Perspektiven"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
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Mobile Marketing
12
Mobile marketing
12
Theorie
5
Theory
5
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E-commerce
4
Electronic Commerce
4
Internet
4
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4
Konsumentenverhalten
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Axcell, Shana
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Bauer, Hans H.
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
Young consumers : insight and ideas for responsible marketers
SpringerLink / Bücher
20
Digital advertising : theory and research
18
Springer eBook Collection / Business and Economics
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of retailing and consumer services
12
Journal of business research : JBR
11
International journal of internet marketing and advertising : IJIMA
10
Gabler Edition Wissenschaft
9
Journal of advertising research
9
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Psychology & marketing
7
Reihe Electronic Commerce
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Post-Print / HAL
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Wirtschaftswissenschaft
4
Working paper / National Bureau of Economic Research, Inc.
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Ausgewählte Studien des ECC-Handel
3
Beiträge zur Marketingwissenschaft : Arbeitspapiere
3
Berichte aus der Betriebswirtschaft
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ECONIS (ZBW)
12
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1
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
2
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension
Axcell, Shana
;
Ellis, Debbie
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014302600
Saved in:
3
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
4
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
5
Produktpolitik mit E-Share
Bliemel, Friedhelm
;
Fassott, Georg
- In:
Electronic commerce : Herausforderungen, Anwendungen, …
,
(pp. 191-204)
.
2000
Persistent link: https://www.econbiz.de/10001528577
Saved in:
6
Preispolitik mit Electronic Commerce
Bliemel, Friedhelm
;
Eggert, Andreas
;
Adolphs, Kai
- In:
Electronic commerce : Herausforderungen, Anwendungen, …
,
(pp. 205-217)
.
2000
Persistent link: https://www.econbiz.de/10001528579
Saved in:
7
Online-Distribution als innovativer Absatzkanal
Tomczak, Torsten
;
Schögel, Marcus
;
Birkhofer, Ben
- In:
Electronic commerce : Herausforderungen, Anwendungen, …
,
(pp. 219-238)
.
2000
Persistent link: https://www.econbiz.de/10001528580
Saved in:
8
Werbung im Internet
Kleindl, Michael
;
Theobald, Axel
- In:
Electronic commerce : Herausforderungen, Anwendungen, …
,
(pp. 259-273)
.
2000
Persistent link: https://www.econbiz.de/10001528582
Saved in:
9
Der Einsatz des Internet zur Vertriebsunterstützung im verträglichen Automobilhandel
Bauer, Hans H.
;
Grether, Mark
;
Brüsewitz, Kai
- In:
Electronic commerce : Herausforderungen, Anwendungen, …
,
(pp. 401-419)
.
2000
Persistent link: https://www.econbiz.de/10001528879
Saved in:
10
Online-Distribution als innovativer Absatzkanal
Tomczak, Torsten
;
Schögel, Marcus
;
Birkhofer, Ben
- In:
Electronic commerce : Herausforderungen, Anwendungen, …
,
(pp. 105-122)
.
1999
Persistent link: https://www.econbiz.de/10001366245
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