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~isPartOf:"Electronic commerce research"
~isPartOf:"Global business review"
~isPartOf:"International journal of retail & distribution management"
~subject:"Online-Marketing"
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Online-Marketing
Online retailing
217
Online-Handel
217
Consumer behaviour
145
Konsumentenverhalten
145
E-commerce
135
Electronic Commerce
134
Internet marketing
43
Einzelhandel
39
Retail trade
39
Beziehungsmarketing
33
Relationship marketing
33
Internet
31
Website
30
Social Web
28
Social web
28
Distribution channel
20
Vertriebsweg
20
Viral marketing
19
Virales Marketing
19
Customer satisfaction
18
Kundenzufriedenheit
18
Confidence
15
Vertrauen
15
Innovation adoption
14
Innovationsakzeptanz
14
Personalization
14
Personalisierung
13
China
11
Preismanagement
10
Pricing strategy
10
Data Mining
9
Data mining
9
Dienstleistungsqualität
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Digital platform
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Digitale Plattform
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India
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Indien
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Online shopping
9
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Faßnacht, Martin
2
Kluge, Philipp Nikolaus
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Liu, Qihua
2
Martinez, Luis F.
2
Zhang, Liyi
2
Ahlluwalia, Sarika
1
Amin, Muslim
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Electronic commerce research
Global business review
International journal of retail & distribution management
Journal of retailing and consumer services
72
Journal of business research : JBR
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
International journal of internet marketing and advertising : IJIMA
32
Information systems research : ISR
31
Journal of management information systems : JMIS
31
International journal of hospitality management
28
International journal of electronic marketing and retailing : IJEMR
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of internet commerce
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Technological forecasting & social change : an international journal
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of electronic commerce research : JECR
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of hospitality marketing & management
15
Journal of retailing
15
Tourism management : research, policies, practice
15
International journal of contemporary hospitality management
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
International journal of business information systems : IJBIS
13
International journal of electronic commerce : IJEC
13
Cogent business & management
12
Journal of marketing communications
12
Electronic commerce research and applications
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of retail and distribution management
10
Management information systems : mis quarterly
10
Springer eBook Collection
10
Electronic markets : the international journal on networked business
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of international consumer marketing
9
Journal of the Academy of Marketing Science
9
Lehrbuch
9
Asia Pacific journal of marketing and logistics
8
European journal of marketing
8
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ECONIS (ZBW)
43
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1
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
2
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
3
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
4
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
5
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
6
Consumers' demographics as predictors of their perception of online advertising : are they still relevant in the e-landscape?
Ahlluwalia, Sarika
;
Singh, Seema
- In:
Global business review
24
(
2023
)
3
,
pp. 417-432
Persistent link: https://www.econbiz.de/10014365992
Saved in:
7
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
8
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
Saved in:
9
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
10
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
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