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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Internet marketing"
~subject:"Virales Marketing"
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Internet marketing
Virales Marketing
Social Web
101
Social web
101
Consumer behaviour
39
Konsumentenverhalten
39
Online-Marketing
32
E-commerce
24
Electronic Commerce
24
Viral marketing
24
Online retailing
23
Online-Handel
23
Social network
19
Soziales Netzwerk
19
Beziehungsmarketing
11
Relationship marketing
11
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9
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9
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6
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Martinez, Luis F.
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1
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Electronic commerce research
Journal of consumer behaviour : an international research review
Journal of business research : JBR
226
International journal of internet marketing and advertising : IJIMA
121
Journal of retailing and consumer services
115
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Journal of marketing communications
67
Technological forecasting & social change : an international journal
67
International journal of advertising : the review of marketing communications
64
Tourism management : research, policies, practice
61
Industrial marketing management : the international journal for industrial and high-tech firms
59
Information systems research : ISR
59
Journal of promotion management : innovations in planning and applied research
57
International journal of hospitality management
51
The journal of product & brand management
49
Business horizons
48
Journal of management information systems : JMIS
46
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
SpringerLink / Bücher
43
Cogent business & management
41
Journal of marketing management : MM
38
International journal of technology marketing : IJTMkt
37
Psychology & marketing
35
International journal of advertising : the quarterly review of marketing communications
34
International journal of business information systems : IJBIS
34
Marketing intelligence & planning
34
Journal of marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
The journal of brand management : an international journal
33
Journal of advertising research
32
Journal of electronic commerce research : JECR
32
Journal of hospitality marketing & management
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
International journal of contemporary hospitality management
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
Springer eBook Collection
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of travel and tourism marketing
29
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ECONIS (ZBW)
43
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1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
3
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
4
The impact of social media input intensity on reward-based crowdfunding performance : evidence from China
Jiang, Cuixia
;
Han, Ranran
;
Xu, Qifa
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1753-1774
Persistent link: https://www.econbiz.de/10014383120
Saved in:
5
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
6
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
7
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
8
The effect of product distance on the eWOM in recommendation network
Pan, Xue
;
Hou, Lei
;
Liu, Kecheng
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 901-924
Persistent link: https://www.econbiz.de/10013431219
Saved in:
9
A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms
Kundu, Supratim
;
Chakraborti, Swapnajit
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 925-950
Persistent link: https://www.econbiz.de/10013431222
Saved in:
10
Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther
;
Ramírez-Hurtado, José M.
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
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