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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Consumer behaviour"
~subject:"Moving Image"
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Consumer behaviour
Moving Image
Eye-tracking
8
Konsumentenverhalten
7
Perception
4
Wahrnehmung
4
Advertising effects
3
Werbewirkung
3
Advertising
2
Experiment
2
Internet marketing
2
Online-Marketing
2
Viral marketing
2
Virales Marketing
2
Visual attention
2
Werbung
2
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1
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1
Attention
1
Attention transfer
1
Augmented reality (AR)
1
Banner advertising
1
Cognition
1
Cognitive effort
1
Complementary products
1
Consumer response
1
Consumption goals
1
Curiosity
1
Einzelhandel
1
Endorser
1
Extrinsic cues
1
Eye-tracking experiment
1
Eye-tracking technology
1
Facebook
1
Feldforschung
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1
Field research
1
Fixation duration
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Framing effect
1
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Carlson, Jeffrey R.
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Chen, Sixing
1
De Keyzer, Freya
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1
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1
Huddleston, Patricia T.
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1
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Sotoodeh, Mohammad Saber
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Wang, Fenghua
1
Witell, Lars
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Xu, Ting
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Electronic commerce research
Journal of retailing and consumer services
Journal of business research : JBR
11
International journal of advertising : the review of marketing communications
4
Journal of economic behavior & organization : JEBO
3
Psychology & marketing
3
Applied economics letters
2
Asia Pacific journal of marketing and logistics
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Duesseldorf Working Papers in Applied Management and Economics
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Düsseldorf Working Papers in Applied Management and Economics
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
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International journal of wine business research
2
Journal of behavioral decision making
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing
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The journal of brand management : an international journal
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Tourism management : research, policies, practice
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Discussion paper / Tinbergen Institute
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Electronic commerce research and applications
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Eurasian business review
1
European research on management and business economics
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Experimental economics : a journal of the Economic Science Association
1
Health economics
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information technology & tourism
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International journal of business excellence : IJBEX
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International journal of contemporary hospitality management
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International journal of entrepreneurial behavior & research
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International journal of information technology and management : IJITM
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International journal of management and economics
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International journal of market research
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International journal of retail & distribution management
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International journal of technology marketing : IJTMkt
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International journal of wine business research : IJWBR
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ECONIS (ZBW)
7
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1
An
eye-tracking
study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Zahmati, Majid
;
Azimzadeh, Seyed Morteza
;
Sotoodeh, …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1665-1676
Persistent link: https://www.econbiz.de/10014383109
Saved in:
2
The processing of native advertising compared to banner advertising : an
eye-tracking
experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products
Jin, Jia
;
Lin, Chenchen
;
Wang, Fenghua
;
Xu, Ting
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 785-806
Persistent link: https://www.econbiz.de/10014251917
Saved in:
4
Ketchup with your fries? : utilizing complementary product displays to transfer attention to a focal product
Radon, Anita
;
Brannon, Daniel C.
;
Reardon, James
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012431662
Saved in:
5
How augmented reality affects advertising effectiveness : the mediating effects of curiosity and attention toward the ad
Yang, Shuai
;
Carlson, Jeffrey R.
;
Chen, Sixing
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238342
Saved in:
6
You can't buy what you can't see : retailer practices to increase the green premium
Guyader, Hugo
;
Ottoson, Mikael
;
Witell, Lars
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 319-325
Persistent link: https://www.econbiz.de/10011629371
Saved in:
7
The effect of involvement on visual attention and product choice
Behe, Bridget K.
;
Bae, Mikyeung
;
Huddleston, Patricia T.
; …
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 10-21
Persistent link: https://www.econbiz.de/10010528664
Saved in:
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