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~isPartOf:"Electronic commerce research"
~subject:"Data Mining"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
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Data Mining
Digitale Plattform
Konsumentenverhalten
Social Web
79
Social web
79
Consumer behaviour
30
Internet marketing
28
Online-Marketing
28
E-commerce
24
Electronic Commerce
24
Online retailing
22
Online-Handel
22
Social network
19
Soziales Netzwerk
19
Viral marketing
19
Virales Marketing
19
Beziehungsmarketing
8
Personalisierung
8
Personalization
8
Relationship marketing
8
Social media
8
Social commerce
7
China
6
Data mining
6
Digital platform
6
Internet
6
Social relations
6
Soziale Beziehungen
6
Business network
5
Sentiment analysis
5
Unternehmensnetzwerk
5
Confidence
4
Knowledge
4
Knowledge management
4
Vertrauen
4
Wissensmanagement
4
Brand image
3
Brand management
3
Credibility
3
Customer integration
3
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28
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4
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Article
36
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36
Aufsatz in Zeitschrift
36
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English
36
Author
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Martinez, Luis F.
2
Bakshi, Sambit
1
Barnes, Stuart
1
Basu, Tanmay
1
Benkenstein, Martin
1
Brengman, Malaika
1
Cai, Shaohan
1
Calderón-Monge, Esther
1
Cao, Erbao
1
Cardoso, Sofia
1
Chakraborti, Swapnajit
1
Chattopadhyay, Swarup
1
Chen, Anran
1
Chen, Guoqing
1
Chen, Kun
1
Chen, Lili
1
Chen, Xiayu
1
Choo, Kim-Kwang Raymond
1
Chu, Xiumin
1
Das, Asit K.
1
Dash, Amiya Kumar
1
De Keyzer, Freya
1
Dens, Nathalie
1
Ding, Zhengping
1
Dou, Wenyu
1
Eisingerich, Andreas B
1
Fan, Weiguo
1
Feng, Yan
1
Fischer, Thomas
1
Flanagin, Andrew J.
1
Fritze, Martin Paul
1
Fu, Dongpu
1
Gani, Showkat
1
Ghosh, Kuntal
1
Guo, Qiang
1
Guo, Yue
1
Hartsell, Ethan
1
Hellemans, Johan
1
Herrando, Carolina
1
Hoang, Duc
1
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Electronic commerce research
Journal of business research : JBR
225
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
88
Technological forecasting & social change : an international journal
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Journal of marketing communications
48
Information systems research : ISR
47
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
44
Journal of internet commerce
44
Tourism management : research, policies, practice
42
Journal of management information systems : JMIS
41
International journal of consumer studies
40
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
39
Psychology & marketing
39
The journal of brand management : an international journal
36
Cogent business & management
35
International journal of electronic commerce : IJEC
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
International journal of hospitality management
32
Journal of marketing
31
Journal of marketing management : MM
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
International journal of business information systems : IJBIS
30
International journal of technology marketing : IJTMkt
29
Electronic markets : EM ; the international journal of electronic commerce and business media
28
Journal of the Academy of Marketing Science
28
Journal of travel and tourism marketing
28
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Marketing intelligence & planning
26
International journal of contemporary hospitality management
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Young consumers : insight and ideas for responsible marketers
25
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ECONIS (ZBW)
36
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1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
Saved in:
3
Towards effective discovery of natural communities in complex networks and implications in e-commerce
Chattopadhyay, Swarup
;
Basu, Tanmay
;
Das, Asit K.
; …
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 917-954
Persistent link: https://www.econbiz.de/10012698534
Saved in:
4
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
5
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
6
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
7
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
8
Subscription strategy choices of network video platforms in the presence of social influence
Wang, Wenyi
;
Guo, Qiang
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 577-604
Persistent link: https://www.econbiz.de/10014251731
Saved in:
9
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
10
A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms
Kundu, Supratim
;
Chakraborti, Swapnajit
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 925-950
Persistent link: https://www.econbiz.de/10013431222
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