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~isPartOf:"Electronic commerce research"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Online community"
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Digitale Plattform
Konsumentenverhalten
Social Web
79
Social web
79
Consumer behaviour
30
Internet marketing
28
Online-Marketing
28
E-commerce
24
Electronic Commerce
24
Online retailing
22
Online-Handel
22
Social network
19
Soziales Netzwerk
19
Viral marketing
19
Virales Marketing
19
Beziehungsmarketing
8
Personalisierung
8
Personalization
8
Relationship marketing
8
Social media
8
Social commerce
7
China
6
Data Mining
6
Data mining
6
Digital platform
6
Internet
6
Social relations
6
Soziale Beziehungen
6
Business network
5
Sentiment analysis
5
Unternehmensnetzwerk
5
Confidence
4
Knowledge
4
Knowledge management
4
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4
Wissensmanagement
4
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3
Brand management
3
Credibility
3
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3
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Article
33
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33
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33
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English
33
Author
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Martinez, Luis F.
2
Barnes, Stuart
1
Benkenstein, Martin
1
Brengman, Malaika
1
Cai, Shaohan
1
Calderón-Monge, Esther
1
Cao, Erbao
1
Cardoso, Sofia
1
Chakraborti, Swapnajit
1
Chen, Anran
1
Chen, Guoqing
1
Chen, Kun
1
Chen, Lili
1
Chen, Xiayu
1
Chu, Xiumin
1
De Keyzer, Freya
1
Dens, Nathalie
1
Ding, Zhengping
1
Eisingerich, Andreas B
1
Fan, Weiguo
1
Feng, Yan
1
Fischer, Thomas
1
Flanagin, Andrew J.
1
Fritze, Martin Paul
1
Fu, Dongpu
1
Gani, Showkat
1
Guo, Qiang
1
Guo, Yue
1
Hartsell, Ethan
1
Hellemans, Johan
1
Herrando, Carolina
1
Hoang, Duc
1
Hong, Yili
1
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1
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1
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1
Huang, Hong Jun
1
Jiménez Martínez, Julio
1
Jung, Woo-Jin
1
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Electronic commerce research
Journal of business research : JBR
219
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Technological forecasting & social change : an international journal
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Journal of marketing communications
48
Journal of promotion management : innovations in planning and applied research
47
Information systems research : ISR
46
International journal of advertising : the review of marketing communications
44
Journal of internet commerce
44
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
38
Journal of management information systems : JMIS
38
Psychology & marketing
38
The journal of brand management : an international journal
36
Tourism management : research, policies, practice
35
Cogent business & management
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
International journal of electronic commerce : IJEC
32
International journal of hospitality management
31
Journal of marketing management : MM
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
International journal of technology marketing : IJTMkt
29
Journal of marketing
29
Electronic markets : EM ; the international journal of electronic commerce and business media
27
Journal of fashion marketing and management
27
Journal of the Academy of Marketing Science
27
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
International journal of business information systems : IJBIS
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Business horizons
24
International journal of contemporary hospitality management
22
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ECONIS (ZBW)
33
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1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
Saved in:
3
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
4
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
5
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
6
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
7
Subscription strategy choices of network video platforms in the presence of social influence
Wang, Wenyi
;
Guo, Qiang
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 577-604
Persistent link: https://www.econbiz.de/10014251731
Saved in:
8
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
9
A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms
Kundu, Supratim
;
Chakraborti, Swapnajit
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 925-950
Persistent link: https://www.econbiz.de/10013431222
Saved in:
10
Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther
;
Ramírez-Hurtado, José M.
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
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