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Search: subject:"Social web"
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Social Web
84
Social web
84
Internet marketing
32
Online-Marketing
32
Consumer behaviour
31
Konsumentenverhalten
31
E-commerce
25
Electronic Commerce
25
Online retailing
23
Online-Handel
23
Viral marketing
20
Virales Marketing
20
Social network
19
Soziales Netzwerk
19
Social media
12
Beziehungsmarketing
10
Relationship marketing
10
Personalisierung
8
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Social commerce
7
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6
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Mou, Jian
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Cheng, Xusen
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Ding, Zhengping
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Huang, Zhao
2
Martinez, Luis F.
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Westland, James Christopher
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Electronic commerce research
Journal of business research : JBR
455
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
197
Information systems research : ISR
151
International journal of internet marketing and advertising : IJIMA
146
Journal of management information systems : JMIS
127
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
117
Tourism management : research, policies, practice
116
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Psychology & marketing
94
Springer eBook Collection
91
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Management information systems : mis quarterly
79
Journal of internet commerce
77
Journal of travel and tourism marketing
75
Journal of marketing management : MM
72
Journal of promotion management : innovations in planning and applied research
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of information & knowledge management : JIKM
68
The journal of product & brand management
68
Cogent business & management
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
International journal of technology marketing : IJTMkt
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
63
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
Journal of advertising research
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
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ECONIS (ZBW)
84
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11
Modeling users' acceptance of mobile social commerce : the case of ‘Instagram checkout’
Saprikis, Vaggelis
;
Avlogiaris, Giorgos
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 511-540
Persistent link: https://www.econbiz.de/10014251727
Saved in:
12
Subscription strategy choices of network video platforms in the presence of social influence
Wang, Wenyi
;
Guo, Qiang
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 577-604
Persistent link: https://www.econbiz.de/10014251731
Saved in:
13
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
14
The influence of patient-generated reviews and doctor-patient relationship on online consultations in China
Hu, Yajie
;
Zhou, Huiwen
;
Chen, Yuangao
;
Yao, Jianrong
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 1115-1141
Persistent link: https://www.econbiz.de/10014252206
Saved in:
15
Identifying contributory domain experts in online innovation communities
Tang, Hongting
;
Xu, Xiaoying
;
Li, Zhihong
;
Qin, Rui
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2759-2787
Persistent link: https://www.econbiz.de/10014418198
Saved in:
16
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
17
The impact of social media input intensity on reward-based crowdfunding performance : evidence from China
Jiang, Cuixia
;
Han, Ranran
;
Xu, Qifa
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1753-1774
Persistent link: https://www.econbiz.de/10014383120
Saved in:
18
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
19
What motivates consumer to engage in microblogs? : the roles of brand post characteristics and brand prestige
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ding, Zhengping
; …
- In:
Electronic commerce research
22
(
2022
)
2
,
pp. 451-483
Persistent link: https://www.econbiz.de/10013263056
Saved in:
20
The effect of product distance on the eWOM in recommendation network
Pan, Xue
;
Hou, Lei
;
Liu, Kecheng
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 901-924
Persistent link: https://www.econbiz.de/10013431219
Saved in:
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