Modeling users' acceptance of mobile social commerce : the case of ‘Instagram checkout’
Year of publication: |
2023
|
---|---|
Authors: | Saprikis, Vaggelis ; Avlogiaris, Giorgos |
Subject: | Behavioral adoption | DOI | Instagram checkout | Mobile social commerce | UTAUT | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Web 2.0-Technologien | Web 2.0 technologies |
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