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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of international marketing"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Online retailing
254
Online-Handel
254
Consumer behaviour
190
International marketing
123
Internationales Marketing
123
E-commerce
111
Electronic Commerce
110
Internet marketing
72
Online-Marketing
72
Social Web
59
Social web
59
Viral marketing
46
Virales Marketing
46
Beziehungsmarketing
41
Relationship marketing
41
Website
33
Brand management
31
Markenführung
31
Confidence
29
Customer satisfaction
29
Kundenzufriedenheit
29
Vertrauen
29
China
26
Experiment
26
Brand image
24
Markenimage
24
Personalisierung
22
Personalization
22
Globalisierung
21
Globalization
21
Internet
20
USA
20
United States
20
Marketing management
19
Marketingmanagement
19
Multinationales Unternehmen
19
Transnational corporation
19
Welt
19
World
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190
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English
190
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Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Lu, Yaobin
3
Nijssen, E. J.
3
Prybutok, Victor R.
3
Alden, Dana
2
Cheung, Christy M. K.
2
Choi, Yerim
2
Coulter, Robin A.
2
Cyr, Dianne J.
2
Dolen, Willemijn M. van
2
Doong, Her-sen
2
Douglas, Susan P.
2
Forsythe, Sandra
2
Guo, Xiaoling
2
Hua, Zhongsheng
2
Kim, Kwanho
2
Kozar, Kenneth A.
2
Kumar, V.
2
Kwon, Wi-suk
2
Lee, Younghwa
2
Li, Hongxiu
2
Liao, Chechen
2
Lu, Qi
2
Lu, Xianghua
2
Magnusson, Peter
2
Papadopoulos, Nicolas G.
2
Park, Jonghun
2
Shen, Jia
2
Shukla, Paurav
2
Sia, Choon Ling
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Steenkamp, Jan-Benedict E. M.
2
Strizhakova, Yuliya
2
Turel, Ofir
2
Verhagen, Tibert
2
Wang, Bin
2
Wang, Hui-chih
2
Westjohn, Stanford A.
2
Wu, Ji
2
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Electronic commerce research and applications
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of electronic commerce research : JECR
Journal of international marketing
Journal of retailing and consumer services
351
Journal of business research : JBR
200
International journal of electronic marketing and retailing : IJEMR
85
Journal of internet commerce
83
Electronic commerce research
73
Asia Pacific journal of marketing and logistics
57
Information systems research : ISR
56
International journal of retail & distribution management
55
International journal of internet marketing and advertising : IJIMA
52
The international review of retail, distribution and consumer research
52
Cogent business & management
51
International marketing review
49
International journal of retail and distribution management
48
Journal of retailing
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Journal of international consumer marketing
45
International journal of consumer studies
44
International journal of hospitality management
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
International journal of e-business research : an official publication of the Information Resources Management Association
42
Journal of global marketing
41
International journal of electronic commerce : IJEC
40
Psychology & marketing
40
International journal of business information systems : IJBIS
36
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
Journal of fashion marketing and management
32
Journal of management information systems : JMIS
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Journal of the Academy of Marketing Science
26
Technological forecasting & social change : an international journal
25
International journal of electronic business : IJEB
23
Journal of marketing
22
Tourism management : research, policies, practice
22
International journal of contemporary hospitality management
21
The journal of product & brand management
21
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ECONIS (ZBW)
190
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190
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
3
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
4
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
5
Design shopping as an experience : exploring the effect of the live-streaming shopping characteristics on consumers' participation intention and memorable experience
Gu, Yu
;
Cheng, Xusen
;
Shen, Jia
- In:
Information & management : the internat. journal of …
60
(
2023
)
5
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014466174
Saved in:
6
Unlocking the shopping myth : can smartphone dependency relieve shopping anxiety? : a mixed-methods approach in UK Omnichannel retail
Lyu, Jing
;
Krasonikolakis, Ioannis
;
Chen, Cheng-Hao
- In:
Information & management : the internat. journal of …
60
(
2023
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014466181
Saved in:
7
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
8
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
9
Do women and men click differently? : mobile devices mitigate gender differences in online dating
Fink, Lior
;
Ilany-Tzur, Naama
;
Yam, Hadar
;
Sokhina, Svetlana
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303269
Saved in:
10
Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal
Zheng, Chundong
;
Cao, Yanan
;
Wu, Yi
;
Yu, Jie
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303333
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